Bachelor of Marketing with Honours
- Field Of Study:
- Business Administration & Management
- Level Of Study:
- Undergraduate
- Course Subject:
- Marketing
- Course Intake:
- January, May, September
The general objective of the Bachelor of Marketing (BM) programme is to produce graduates that would satisfy the country’s demand for a qualified and trained workforce with marketing knowledge and skills at sub-professional level. The programme is planned to develop in students the ability to effectively manage a wide range of local and international marketing issues and challenges using appropriate marketing concepts, tools and skills.
The programme is to develop students’ knowledge, skills, capabilities and attitudes in marketing issues and concepts. It is also designed to advance the qualifications needed to increase their income and marketability in today’s job market.
Entry Requirements
Normal Entry
- Passed:SPM/SPMV/MCE or equivalent with 2 credits; AND
- Passed: STPM/HSC or equivalent with at least 2 principals (CGPA 2.00); OR
- Passed: a recognized Diploma; OR
- Passed: a recognized Matriculation certficate
Flexible Entry
- Malaysian Citizen; AND
- Be at least 21 years old on 1st of January(application year); AND
- Passed at least PMR or equivalent; AND
- Passed Flexible Entry Assessment; AND
- Possess prior learning experience or knowledge relevant to the programme applied.
Programme Structure
MQA Courses
- Bahasa Kebangsaan A/B
- Malaysian Studies
- Islamic or Moral Studies
University Courses
- Learning Skills for Open/Distance Learners
- English for Written Communication
- English for Oral Communication
- Professional ethics
- English for Workplace Communication
- Entrepreneurship
Basic Compulsory Courses
- Principles Management
- Basic Concepts of Information Technology
- Thinking Skills and Problem Solving
- Introduction to Communication
Core Courses
- Financial Accounting
- Principles of Microeconomics
- Marketing Management
- Service Marketing
- Sales and Sales Management
- Operation Management
- Management Information System
- Research Methodology
- Financial Management
- Retail Management
- Human Resource Management
- International Marketing
- Strategic Management
- Strategic Marketing
- Relationship Marketing
- Cross Cultural Management
- Business Law
- Promotion Management
- Brand Management
- New Product Development
- Supply Chain Management
- Green Marketing
- Internet Marketing & E-Marketing
- Integrated Marketing Communication
- Consumer Behavior
- Algebra & Function
- Elementary Statistics
Source: Open University Malaysia (OUM)
