Creative Side : Creative Thinking, Concept Development, Copy, Layout & Design, Production

  Institution: IACT College

TAP (Training Academy for Professionals) is the newly branded training unit of IACT, an established and experienced training academy that offers corporate trainings and part time Professional Development Courses specialising in the area of Marketing, Advertising and Communications.

Advancement in the Marketing and Communications industry requires employees to be re-trained or re-skilled as traditional advertising and communications areas now require injection of ICT knowledge and industry-relevant courses to keep up with the times.

TAP’s Professional Development Courses are designed to meet the real needs of the industry. Whether it is to upgrade oneself or learn a new subject, TAP has lined up an array of courses that will enhance one’s knowledge and skills to help stay ahead of the competition.

TAP under IACT is a Human Resource Development Fund (HRDF) or Pembangunan Sumber Manusia Bhd (PSMB) Class A accredited training academy and as such, all our courses are HRDF-claimable under SBL schemes.

The Professional Development Courses offered by TAP are conducted on a part time basis and classes are held in the evenings.

This course is to provide participants with knowledge and understanding of Creative and the major
role it plays in advertising and communication. Suitable for individuals and personnel who need to understand the creative aspects of advertising.

Pre-requisite:

• Participants who are keen to pursue this course must have knowledge and understanding of basic Advertising Principles.

Objectives:

Upon completion of this course, participants will:

• Understand and appreciate the creative process.
• Have a knowledge of the dierent media choices in advertising and communication.
• Understand the basic disciplines of creative and their applications.
• Have knowledge of various types of creative formats, their merits and applications.
• Gain knowledge of the various suppliers and their roles in production and post-production.

Contents:

• Role of Creative Division in the Agency
• The Creative Brief
• Basic Creative Discipline
• Creative Thinking
• Creative Approaches / Styles
• Copywriting
• Art Direction / Production

Source: IACT College