Marketing Management

  Institution: IACT College

TAP (Training Academy for Professionals) is the newly branded training unit of IACT, an established and experienced training academy that offers corporate trainings and part time Professional Development Courses specialising in the area of Marketing, Advertising and Communications.

Advancement in the Marketing and Communications industry requires employees to be re-trained or re-skilled as traditional advertising and communications areas now require injection of ICT knowledge and industry-relevant courses to keep up with the times.

TAP’s Professional Development Courses are designed to meet the real needs of the industry. Whether it is to upgrade oneself or learn a new subject, TAP has lined up an array of courses that will enhance one’s knowledge and skills to help stay ahead of the competition.

TAP under IACT is a Human Resource Development Fund (HRDF) or Pembangunan Sumber Manusia Bhd (PSMB) Class A accredited training academy and as such, all our courses are HRDF-claimable under SBL schemes.

The Professional Development Courses offered by TAP are conducted on a part time basis and classes are held in the evenings.

This course concentrates on the basics of marketing and how the resources of an organisation can
best match the needs of the market. Suitable for individuals who require a basic foundation in marketing.

Objectives:

Upon completion of this course, participants will:

• Understand the various marketing concepts and tools.
• Understand the marketing mix of pricing, distribution, product and promotion.
• Be able to apply the marketing concepts and tools in handling marketing problems.
• Be able to write a marketing plan.

Contents:

• Organising the Marketing Planning Process
• Analysing Marketing Opportunities
• Selecting Target Market
• Developing Marketing Mix
• Managing the Marketing Eort
• Extended Marketing

Source: IACT CollegeMarketing Management