The Bachelor of Tourism Management (Honours) programme is designed to provide you with an appreciation of the global tourism industry. It will enable you to develop a better understanding of tourism issues and to critically analyse, evaluate and apply concepts of tourism sustainability and its management culture.
Why Choose This Programme?
New sights, smells, tastes, culture and people. What if you could experience these new things every week? This programme will provide you with specialised theoretical knowledge and practical skills to manage the tourism industry and activities associated with it. This three-year programme topped with a six-month internship or industrial training covers various aspects of tourism industry, business management and research methods – all of which will benefit you greatly in any career that you pursue.
What To Expect From This Programme?
The University College is using teaching and learning methods and strategies collectively known as Immersion Methodology. You will be immersed in the real industry through practical-work and training, field trips, visits talks by experienced industry players, multi-media shows and class presentation on case studies. You will also be required to do a semester of practical training or internship programme before you graduate.
| Programme Subjects | |
| • Tourism Geography and Information | • Strategy and Innovation for the Service Industry |
| • Rural, Cultural and Agro Tourism | • Food, Culture and Hospitality |
| • Travel Industry Operations | • Law for Hospitality and Tourism |
• Attraction Management and Heritage Interpretation |
• Statistics for the Service Industry |
| • Tourism Resource Management | • Research Methods for the Service Industry |
| • Tourism Policy Studies | • Entrepreneurship Development |
| • Tourism Destination Development | • Business Ethics and Corporate Citizenship |
| • International Tour Operations | • Contemporary Issues in the Hospitality andTourism Industry |
| • Understanding Hospitality, Tourism and LeisureManagement |
• Research Project |
| • Marketing for the Service Industry | • English for Academic Reading and Writing |
| • I.T Application in the ServicesEnvironment |
• Executive Communication at Work |
| • Economics in the Service environment | • Personal Skills Development 1 |
| • Accounting for the Service Industry | • Personal Skills Development 2 |
| • Revenue and Profit Management | • Personal Skills Development 3 |
| • Service Quality Management | • Bahasa Kebangsaan A/B |
| • Managing People in the Service Industry | • Pengajian Malaysia |
| • Consumer Behaviour in Hospitality | • Pendidikan Moral / Pengajian Islam |
Internship Programme
You will undergo a semester of comprehensive training in the internship programme. It has been specially designed to give you an intensive hands-on learning experience within a challenging work environment.
Entry Requirements:
• STPM or A-Levels or equivalent with a minimum of two (2) principal passes.
• Applicants with other qualifications are considered on a case-by-case basis.
Intakes:
January, April and August.
Duration:
3 years including a semester of internship.
“This programme offers subjects that are both practical and visionary, which ensures students graduate with a solid knowledge of how to effectively manage tourists and resources.”