The programme is designed to upgrade the skills and competencies of sales and marketing personnel and those involved at operational level marketing activities. Graduates will be able to make effective sales and marketing presentations, conduct sales negotiations and successfully conclude marketing deals. Graduates will be able to work effectively with various distribution channels, and being customer-oriented, they can help organisations develop effective sales and marketing strategies in their daily business operations.

Job prospects

The following are examples of career possibilities that students can expect upon graduation.

Positions in any industry in sales management, customer relationship management, distribution management and product developmen, employment in conservative service organisations like hospitals, universities and training institutions, banks and other financial establishments and specialised selling fields like pharmaceuticals, insurance, real estate and technical sales.