Graduate Diploma in Sales and Marketing

The programme is designed to upgrade the skills and competencies of sales and marketing personnel and those involved at operational level marketing activities. Graduates will be able to make effective sales and marketing presentations, conduct sales negotiations and successfully conclude marketing deals. Graduates will be able to work effectively with various distribution channels, and being customer-oriented, they can help organisations develop effective sales and marketing strategies in their daily business operations.

The following are examples of career possibilities that students can expect upon graduation.

Positions in any industry in sales management, customer relationship management, distribution management and product developmen, employment in conservative service organisations like hospitals, universities and training institutions, banks and other financial establishments and specialised selling fields like pharmaceuticals, insurance, real estate and technical sales.

No.	Course code	Course title	Credits
		MPU Courses
1.	MPU 3313/03	Hubungan Etnik	3
2.	MPU 3123/03	Tamadun Islam dan Tamadun Asia	3
			6
		University Courses (Take all)
1.	WUC 107/03	Workplace Communication Skills	3
2.	WUC 131/03	Learning Skills for University Studies	3
3.	WUC 115/05	University Mathematics B	5
4.	WUC 117/03	Introduction to Computing And Internet	3
5.	WUC 202/05	Advanced Writing Skills for University Studies or	3
6.	BBM 210/05	Entrepreneurship Development	5
			17 or 19
		Basic Major Courses (Take all)
1.	BBM 102/05	Microeconomics	5
2.	BBM 103/05	Principles and Practice of Management	5
3.	BBM 104/05	Principles of Marketing	5
4.	BBM 205/05	Business Accounting I	5
			20
		Elective Courses (Choose 1 Course)
1.	BBM 204/05	Business Law	5
2.	BBM 208/05	Business Ethics	5
3.	BMK 302/05	Services Marketing	5
			5
		Core Major Courses (Take All)
1.	BMK 301/05	Consumer Behaviour	5
2.	BMK 303/05	Sales and Distribution Management	5
3.	BMK 305/05	Marketing Communications	5
4.	BMK 307/05	Personal Selling and Salesmanship	5
			20
		Total	68 or 70

*Please refer to your respective Regional Office for the list of courses offered in each semester.

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Private: Wawasan Open University

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Graduate Diploma in Sales and Marketing

Institution: Private: Wawasan Open University