The programme prepares students for the highest level of professional creative communication skills through intensive industry practicals and creative thinking modules. In this 3-year programme, students will be exposed to three majors – Advertising, Multimedia and Broadcasting – each area designed to equip students with the skills and technological know-how to contribute effectively in their chosen careers in communication
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Media, Culture & Society 1 | Design Study 1 |
| Information Technology | Professional Writing |
| Malaysian Studies* | Media, Culture, Society 2 |
| Bahasa Kebangsaan A/B* | |
| Elective (Select one): | Elective (Select one): |
| Human Communications | Introduction to Management |
| Advanced Business English | Introduction to Marketing |
| Year 2 | |
|---|---|
| Semester 3 | Semester 4 |
| Design Study 2 | Advertising Creativity |
| Writing for Electronic Media | Multimedia Technologies 1 |
| Introduction to Advertising | Broadcast Media Production |
| Moral/Islamic Studies* | Photography |
| Elective (Select one): | Elective (Select one): |
| Creative Studies | Buyer Behaviour |
| Writing for Print | Introduction to Public Relations |
| Year 3 (Multimedia Major) | |
|---|---|
| Semester 5 | Semester 6 |
| Multimedia Production | Visualisation & Animation |
| Graphic Design for Multimedia | Multimedia Project |
| Multimedia Technologies 2 | Multimedia Broadcasting |
| Elective (Select one): | |
| Internship | |
| Mass Media Research | |
| Year 3 (Advertising Major) | |
|---|---|
| Semester 5 | Semester 6 |
| Media Planning & Strategy | Integrated Marketing Communication |
| Advertising Management | Advertising Campaign Planning |
| Copywriting | Presentation Skills |
| Elective (Select one): | |
| Internship | |
| Mass Media Research | |
| Year 3 (Broadcasting Major) | |
|---|---|
| Semester 5 | Semester 6 |
| Introduction to Screen Studies | Video Documentary Production |
| Video Production 1 | Video Production 2 |
| Introduction to Screenwriting | Directing Workshop |
| Elective (Select one): | |
| Internship | |
| Mass Media Research | |
* Not applicable for international students
A Diploma in Multimedia, Advertising & Broadcasting will provide you with a number of options, such as:
A graduate can enter industries involved in multimedia, advertising, public relations, journalism, electronic media, film and television, broadcasting, publishing and education. He/She can be employed as: