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Course Fees and Duration

Course Duration:
(30 m) 2 years 6 months
Course Tuition Fees:
USD 10,121
Course Miscellanous Fees:

Placing

Area:
Not provided
Location of Study:
Kuala Lumpur
Full Time/Part Time:
Full Time
Awarding University:
ATC College

Diploma in Marketing

  Institution: ATC College

Field Of Study:
Business Administration & Management
Level Of Study:
Diploma
Course Subject:
Marketing
Course Intake:

Programme Description

A Marketing Diploma is crucial in building marketing skills for the business world. Students will be exposed to different marketing styles and will learn to lead in dynamic work teams during the duration of their studies here at ATC. They will be equipped with the understanding of the fundamentals of human capital and the ways in which organisations measure performance. They will also develop competence in negotiation & project marketing.

The School of Business & Management at ATC provide students with a broad understanding of the various aspects of business. We focus on producing graduates with comprehensive knowledge of various fields of business such as Accounting, Finance, Economics, Marketing and Management so that they are sufficiently equipped to contribute to local and international organisations. We also intergrate ethics and good governance to instil a sense of social responsibility and ethical behaviour in our students.

The programme focuses on the development of knowledge and skills in the key business areas and allows students access to industry placement or internships.

Entry Requirements

  • 3 credits in SPM (including a pass in BM)
  • Foundation in Business or equivalent (exemption available)

Course Duration

  • 7 semesters / 2.5 years

Special Features

  • Exemption up to 2 semesters for foundation in Certificate in Business Studies.
  • International standard of grading and assessmen.
  • Structure – course work and exams.
  • Industry-driven syllabus.
  • Approved by MQA.
  • PTPTN loan available

Subjects

  • Introduction to Business
  • Business Communication
  • English
  • Microeconomics
  • Macroeconomics
  • Business Maths
  • Information Systems Management
  • Business Law
  • Business Statistics
  • Principles of Marketing
  • E-Commerce
  • Introduction to Finance
  • Organisational Behaviour
  • Human Resource Management
  • Operation Management
  • Principles of Management
  • Introduction to Accounting
  • English 2
  • Business Research Methods
  • International Business
  • Entrepreneurship and Projects
  • Business and Societies
  • International Marketing
  • Consumer Behavior
  • Service Marketing
  • Marketing Management

 

Academic Pathway

Source : ATC College