Diploma in Business Studies (Marketing)

  Institution: Private: Universiti Tunku Abdul Rahman

The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing.

Minimum Entry Requirement

SPM with:
• 5 credits which must include Mathematics and English Language or minimum Grade B in AELE0364 English Language (1119 Level)* conducted by TAR University College
• Pass in Bahasa Malaysia
• Relevant TAR University College Certificate or other similar Certificate accredited by MQA

* For applicants who obtain a pass in SPM English Language

Career Prospects

Graduates Diploma in Business Studies (Marketing) can seek employment in areas such as sales, market research, advertising and promotion, retail and distribution, international marketing, product development at the sub-professional level as well as self employment.

Programme Structure

Courses Offered

Introduction to Accounting
Microeconomics
Quantitative Studies
Introduction to Organisation & Management
Fundamentals of Accounting
Information Technology & Systems
Macroeconomics
Fundamentals of Marketing
Introduction to E-Commerce
Basic Management Principles
Fundamentals of Selling
Principles of Retail Management
Services Marketing
IS for Marketing & Management
Consumer Behaviour
Fundamentals of Finance
Business Law
Marketing Research
International Marketing
Marketing Environment
Ethics for Business
Marketing Strategy
Marketing for Stakeholders
Entrepreneurship

Compulsory Courses

English Language, Hubungan Etnik, Moral dan Etika/Pengajian Islam, English for Communication, Tamadun Islam dan Asia, English for Business, and Co-curricular.

Progression

Graduates of Diploma in Business Studies (Marketing) can proceed to Year 2 of the TAR UC Bachelor of Business (Hons.) Marketing programme on credit transfer.

Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UC or other universities on credit transfer.

Source: Universiti Tunku Abdul Rahman