Diploma In Advertising

  Institution: IACT College

If your dream is to be in advertising, PR or marketing communications, this is the Diploma to pursue. It presents a dynamic and holistic syllabus designed to meet the ever-changing demands of the industry. And above all, it grooms you to be a versatile creative professional.

At IACT College, lessons are conducted based on real-life projects – just like in a real ad agency, PR firm or multinational companies! This fun yet effective learning approach makes the Diploma one of the most established Advertising Diploma in the country and has launched the career of many of our graduates in reputable organisations locally and at the world stage.

ENTRY REQUIREMENTS

• SPM / UEC with three credits
• STPM
• Diploma / Pre-University or equivalent qualification
• ENGLISH REQUIREMENT
  Minimum Grade C in SPM or equivalent

Program Outline

• Account Management
• Ad Campaign Planning
• Advertising Principles
• Bahasa Kebangsaan
• Brand Management
• Communication English 102
• Communication English 103
• Communication English 104
• Consumer Behaviour
• Copywriting, Art Direction & Production
• Creative Thinking
• Cross Cultural Studies
• In-Company Practical Training
• Introduction to Sociology
• Marketing Communication
• Marketing Communications Research
• Mass Communication
• Media Research, Strategy, Planning & Buying
• Pengajian Islam/ Pendidikan Moral
• Pengajian Malaysia
• Presentation Skills
• Principle of Marketing

ELECTIVES

Creative

• 3D Animation
• 3D Visualisation
• Copywriting
• Visual Communication
• Web Design

Marketing Communications

• Event Planning & Project Management
• Integrated Marketing Communications
• Interactive Marketing
• PR & Corporate Communication

Career Options

• Accounts Director
• Copywriter
• Art Director
• Graphic Designer
• Production Manager
• Creative Director
• Strategic Planner
• Marketing Manager

Source: IACT College