BBA (Hons) in Marketing
- Field Of Study:
- Business Administration & Management
- Level Of Study:
- Undergraduate
- Course Subject:
- Marketing
- Course Intake:
BACHELOR OF BUSINESS ADMINISTRATION (HONS) MARKETING [JPT/BPP(K)1000-600/WP190(72)]
Course Introduction
The administration of a business consists of the performance or management of business operations and thus the making or implementing of a major decision. Administration can be defined as the universal process of organizing people and resources efficiently so as to direct activities toward common goals and objectives.
In the inherently competitive business world, the successful companies of today and tomorrow are those that internalize values such as productivity, quality, service, competence, innovation and the like. The specifics of Bachelor of Business Administration (Hons) Marketing are held to engage students with the skills necessary in managing the challenging fields of business that always at the edge of change and response. Students will graduates with sensitivity to market needs and skills to manage the 6 pillar of business success which is planning, organizing, staffing, directing, controlling, and budgeting.
Graduates will be acquainted with relevant knowledge and skills to hold successful careers in the world of marketing. A pathway has also been created for students to enhance their qualifications further by pursuing a Masters’ and Doctorate program.This program is mainly designed to suit the needs of future marketers at all stages of their careers.
|
Course Objective
|
Mode
|
Duration
|
Career opportunity
|
Subject offered
|
- To produce executives in Marketing who are competent global player
- To produce executives in Marketing who possess quality to fulfil the national needs of skill workers as well as global
- To produce executives in Marketing who are willing to upgrade knowledge, experiences and apply life-long learning process
- To inculcate professional attitudes, ethical conducts and social responsibilities
- To prepare graduates who are creative, innovative, sensitive and responsive towards the community, culture and environment
|
Full-time |
7 Semesters / 3.5 Years |
- Operation Management Executive
- Office Administrator / Manager Business
- Planning Consultant
- Purchaser
- Banker
- Operation Management Executive
|
YEAR 1
- Principles of Economic
- Principles of Management
- Intro to Business
- Intro to Information Technology
- Marketing Research
- Research Methodology
- Promotion Management & Advertising
YEAR 2
- Franchising Management
- Product Management
- Project Research
- Business Law
- Operation Management
- Professional Ethics
YEAR 3
- Financial Accounting
- Business Communication
- Business Statistics
- Technology and Business
- French Language
- Strategic Management
- Principles of Marketing
|
Entry Requirement
Local Students:
- Pass STPM obtained grade C (CGPA 2.00) in any 2 subjects OR
- Pass STAM obtained Maqbul OR
- Pass foundation and matriculation certified by the Ministry of Education OR
- Pass Diploma in any related field with CGPA 2.00 OR
- Any other qualification certified by the Government of Malaysia
International Students:
| QUALIFICATION |
SCORE |
| TOEFL |
450 |
| IELTS |
3.0 |
For those who doesn’t have the above English Qualification will have to fulfilled below requirement :
Undergo Geomatika College International’s English Programme
