Bachelor of Mass Communication (Hons)
- Field Of Study:
- Mass Communication
- Level Of Study:
- Undergraduate
- Course Subject:
- Mass Communication
- Course Intake:
- August, January, May
Programme Description
Overview
Our Bachelor of Mass Communication (Hons) programme covers the characteristics and intricacies of the media’s role in society, in order to convey messages effectively, through the aid or critical thinking skills.
We will prepare you with the skills, techniques as well as theoretical knowledge to strategically craft solutions for business challenges. You will be exposed to hands-on training with state-of-the-art industry relevant equipment and software to train in both the creative and managerial aspects of the advertising industry.
Highlights
- Basic management, marketing and/or computing knowledge through Business and Computing & IT elective courses
- Three choices of specialties: Journalism, Advertising or Public Relations
- Exposure to different campaigns to build management skills
- State-of-the-art Media Centre for practices
- Soft skills to enhance communicative abilities, confidence, self esteem, entrepreneurship and employability
- Internship opportunities with organisations such as ASTRO, The Star, Essence Communication, and top advertising agencies
Career Opportunities
- Advertising
Copywriter, Television Commercial Producer, Advertising Account Manager
- Journalism
Print Journalist, Broadcast Journalist, Online Journalist, Copy Editor
- Public Relations
Public Relations Executive, Media Planner, Event Manager, Campaign Manager
- Broadcasting
- News Director,Announcer,Production Director,Program Director
Programme Structure
| Year 1 |
- Mass Media and Society
- Introduction to Mass Communication
- Communication Theory
- Communication Technology
- Academic Writing
- Media Ethics
- Introduction to Sociology
- Social Psychology
- General Elective Course
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| Year 2 |
- Cross-cultural Communication
- Organisational Communication
- Interpersonal Communication
- Communication Research Methods
- Communication Law
- Introduction to Advertising
- Principles of Public Relations
- Introduction to Journalism
- General Elective Course
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|
| Year 3 |
- Issues in Mass Communication
- Media Management
- Professional Development
- Final Year Project
- General Elective Course
- Internship
|
| MPU Subjects |
- Entrepreneurship
- Community Service & Cocurriculum
- Presentation Skills / Bahasa Kebangsaan A*
- Ethnic Relations (Local Students) / Communicating in Malay (International Students)
- Islamic & Asian Civilization (Local Students) / Malaysian Studies (International Students)
*Exempted if a credit in BM has been obtained at SPM level.If credit is obtained,then student will take Presentation Skills |
|
Campuses & Intakes
INTI International University
- 13 January 2014
- 26 May 2014
- 18 August 2014
Entry Requirements
| Entry Level |
Entry Requirements |
| Foundation |
Completion of Foundation Programme |
| UEC |
Minimum 5 Bs |
| STPM |
Pass STPM with full pass in 2 subjects |
| A Level |
2 Es |
| SAM |
5 subjects with ATAR of 55 |
| NSW (HSC) |
10 units with ATAR of 55 |
| CPU |
5 passes with an average of 55 |
| Australian Year 12 |
4 or 5 passes with ATAR of 55 |
| Matriculation/Pre-University |
Completion of Matriculation/Pre-University programme with minimum CGPA of 2.0 |
| Diploma |
Completion of Diploma in relevant fields with minimum CGPA of 2.0 |
| Others |
Please refer to INTI International University |
Pathway
Source : INTI International University
