Programme
Bachelor of Marketing (Hons) [KPT/JPS/(KR 10584)/05/14]
Professional Recognition
Malaysian Qualification Agency (MQA)
Intake
January / June / August
Duration
3 Years
Fees
Local : RM 24, 350.00
International : RM 36, 520.00
Entry Requirements
Overview
Program Learning Outcomes
Programme Structure
| Year 1 | |
| Course Code | Course |
| PMS 1113PMS 1343
HKU 1111 ZES 1133 PAS 1143 PFS 1153 ZES 1243 PES 1323 PMS 2253 PFS 1313 PMS 1233 H** **** MPW 2143 / MPW 2153 MPW 2133 MPW 2113 / MPW 2123 |
PRINCIPLES OF MANAGEMENTPRINCIPLES OF MARKETING
KO-KURIKULUM 1 TECHNICAL ENGLISH I PRINCIPLES OF ACCOUNTING BUSINESS MATHEMATICS TECHNICAL ENGLISH II BUSINESS ECONOMICS HUMAN RESOURCE MANAGEMENT PRINCIPLES OF FINANCE ISLAMIC MANAGEMENT KO-KURIKULUM 2 PENGAJIAN ISLAM / PENGAJIAN MORAL PENGAJIAN MALAYSIA BAHASA KEBANGSAAN A / BAHASA KEBANGSAAN B |
| Year 2 | |
| Course Code | Course |
| FMS 1343PLS 2313
PMS 2333 PMS 2413 PMS 3113 PFS 2253 PMS 2433 PMS 2293 PMS 2183 PMS 2233 PMS 2283 PMS 2293 PMS 2123 PMS 3173 |
BUSINESS STATISTICSBUSINESS LAW
BUSINESS COMMUNICATION COMPUTER APPLICATION FOR BUSINESS MARKETING MANAGEMENT ISLAMIC FINANCE SALES AND SALES MANAGEMENT MARKETING CHANNEL RETAILING NEGOTIATION SKILL PUBLIC RELATION PRODUCT DEVELOPMENT ORGANIZATION BEHAVIOR BUSINESS ETHICS |
| Year 3 | |
| Course Code | Course |
| PMS 3133PMS 3363
PMS 3193 PMS 3233 PMS 3163 ZLU **** PMS 3393 PMS 3273 PMS 3143 PFS 3233 PPS 3323/ PMS**** PMS 3253 PTS 3216 |
B2B MARKETINGMARKETING COMMUNICATION
MARKETING RESEARCH CONSUMER BEHAVIOR CURRENT ISSUES in BUSINESS FOREIGN LANGUAGE STRATEGIC MANAGEMENT SERVICE MARKETING INTERNET MARKETING ENTREPRENEURSHIP PROJECT PAPER / ELECTIVE COURSE FROM OTHER PROGRAM GLOBAL MARKETING INDUSTRIAL TRAINING |
Core Course Description
| Course Code | Course | Synopsis |
| PMS1343 | Principles & Practices of Marketing | This course is about exposing the students on how the marketing function can contribute profit and the concept is practical in making firm decision. This subject begins with the principles of marketing, then the firm’s activities on marketing their products. Case studies are an additional element for students to view the real picture of the firm. |
| PLS2313 | Business Law | This course is primarily concerned with the legal matters in business transaction. It is intended toexpose the students with the statutory provisions, cases law and legal issues in the real business
world. |
| FMS1343 | Business Statistics | The objective of the course is to provide a foundation in quantitative methods that is required in business studies. The concepts included in the course are, probability, probability distributions, sampling distributions, confidence interval, hypothesis testing, analysis of variance (one-way and two-way ANOVA), time series and simple linear regression. |
| PAS1143 | Principles of Accounting | Review of basic accounting equation, accounting cycle, year-end adjustment, correction of errors, bank reconciliation statements, basic accounting ratios and accounting concepts. |
| PFS3233 | Entrepreneurship | This course examines the fundamentals, practical, managerial approach to entrepreneurship. Students will review and understand the fundamentals of entrepreneurship and business opportunities. Identify the process in preparing the business plan, concept of marketing, operations management and financial plan. Recognize the issues on entrepreneurship. |
| PMS3163 | Current Issues in Business | This course will provide an overview of business environment and applications within the context of the contemporary and global current business environment. Through case studies and applied exercises, students will gain a better understanding of themselves and their peers, as well as actual situations that managers must address to meet organizational goals in the rapid pace of change, and expansion in a global economy. |
| PMS2233 | Negotiation Skills | This course examines the fundamentals, practical, managerial approach to negotiation skills. It provides concepts, problems and opportunities on how to negotiation within its competitive, political-legal, economic, social and global environments. The course also reviews strategies and techniques of negotiation, as well as principles and functions in negotiation process. It gives students a comprehensive, innovative, managerial and practical introduction how to negotiate. |
| PMS3113 | Marketing Management | This course provides the marketing strategies to be apply in the marketing decision making. This subject provides general concepts on the developing marketing strategies and plans, capturing marketing insights and performance, connecting with customers and building brands. It also emphasize on shaping the market offerings, delivering and communicating value, and creating successful long term growth. |
| PMS2293 | Marketing Channel | Marketing channels is an important part of the whole marketing plan. To be able to come up with an effective marketing channels means that a company will be able to reach their target market more effectively. This course will provide the students with the basic knowledge and how to effectively maintain the marketing channels. |
| PMS3273 | Service Marketing | This course examines the important and growing role services marketing plays in both consumer and organizational target markets. Discussing current issues in services marketing and customer service strategies, this course focuses on effective customer relationship management; key service delivery elements; and service recovery strategies that lead to the successful implementation of a customer focus in service-based businesses. |
| PMS3233 | Consumer Behaviour | Consumer behavior is the course within the marketing curriculum that most directly applies concepts, principles, and theories from the various social sciences to the study of the factors that influence the acquisition, consumption, and disposition of products, services, and ideas. Knowledge of consumer behavior principles is becoming increasingly important for the marketing manager and the public policy maker. Quite simply, in order to make good decisions the manager must have an understanding of how consumers are likely to respond to the actions of the firm or the government. In addition, an understanding of the factors that influence consumers may assist an individual in understanding his or her own buying patterns. The principles from a number of disciplines are used to describe and explain consumer behavior, including economics, psychology, social psychology, sociology, and anthropology. |
| PMS3193 | Marketing Research | Marketing research is the application of the scientific method in searching for the truth about marketing phenomenon. Research application includes defining marketing opportunities and problems, generating and evaluating marketing ideas, monitoring performance and generally understanding the marketing process. |
| PMS3143 | Internet Marketing | This course examines the practical and managerial aspects of Internet Marketing through integration of the online and offline strategies. It provides frameworks, concepts, strategies and opportunities of Internet Marketing within its competitive e-commerce environment. The course also integrates all the marketing elements from the customers’ perspectives into a holistic internet marketing environment. |
| PMS3253 | Global Marketing | This course is an integrative approach to global marketing from a managerial perspective focusing on both conceptual and empirical issues. It incorporates a geocentric and cultural overview to new trends and developments in global marketing. Emphasis will be on understanding the global marketing environment, global marketing strategy implementation, and the coordination and control of international marketing programs. Additional topics include international marketing research, sales and advertising, and cross cultural negotiations. |
| PMS3393 | Strategic Management | This course focuses on understanding the theoretical concepts of strategic management and their applications in managing an organization/firm. It covers the situational analysis, strategic analysis, strategy formulation, and strategy evaluation and control. Lecture, case study and group projects are used as the learning methods that enable students relate the concepts and theories to the reality of the business world. It gives students a theoretical and managerial introduction to strategic management. |
Career Opportunities
Expected Salary
Source Universiti Selangor