Bachelor of Commerce (Marketing)

  Institution: Swinburne University of Technology

About the course

Course Description:

This degree provides a thorough understanding of business principles specific to marketing. Students are taught the significance of marketing in the wider business context. The course explores how business results are achieved through the development and endorsement of a strategic customer focus. Students learn about buyer behaviour, marketing metrics, planning, branding, advertising and market research.

Aims & Objectives:

In addition to the university’s graduate attributes, Bachelor of Commerce (Marketing) graduates will be:

• knowledgeable in all aspects of marketing, so as to effectively manage customers
• able to evaluate marketing alternatives and to confidently propose effective and creative business solutions
• able to communicate and apply business solutions in a credible, articulate and confident manner to various stakeholders
• cognisant of the social, legal, ethical and global complexities in marketing

Course Structure:

For completion of the Bachelor of Commerce (Marketing) students are required to complete a total of 24 units of study (300 credit points) consisting of:

• A Marketing professional major consisting of 16 units (200 credit points); and
• Eight (8) additional units that can be undertaken either as a co-major (8 units), two minors (4 units each), or pathways credit; and
• The not-for-credit unit, HBG0004 Careers in the Curriculum
• Students may select co-majors or minors subject to timetable availability.

Units of Study :

Professional Major Units

• HBM110N Fundamentals of Marketing
• HBC110N Accounting for Managers
• HBE110N Microeconomics
• HMB110 Quantitative Analysis
• HBH110N Organisation and Management
• HBL111N Introduction to Business Law
• HBM220N Buyer Behaviour
• HBM221N Marketing Research
• HBL222N Marketing Law
• HBM226N Marketing Decision Analysis
• HBM350N Marketing Planning
• HBM351N Selling and Sales Management
• HBM352N Integrated Marketing Communication
• HBM353N Strategic Marketing

Capstone Units

• HBY310N Integrative Business Practice
• HBY311N Industry Consulting Project

Plus one not-for-credit unit, HBG0004 Careers in the Curriculum

Eight additional units of study must be completed. These units of study may be taken as a co-major, two minors, or pathway units.

Education Abroad:

Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two terms during your degree. Swinburne’s Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.

Employment Outcomes

Career opportunities:

Marketing degree can open up a world of exciting and varied career opportunities in a wide range of fields, including services marketing, advertising, public relations, product and brand management, business development, events and promotions, e-marketing, communications, market research and analysis, direct marketing and international marketing.

English Language Requirements

Source : SwinBurne University Of Technology