The importance of communication as an integral part of individual success is recognized in this programme as it strives to equip students with the ability to communicate at all levels of society. Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well as the soft skills of interacting well with people to enhance communication effectiveness.
Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
Overall IELTS band of 6.0 with no individual band less than 5.5 or equivalent other English test approved by the UKBA. Please refer to the English Language Qualification approved by the UK
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Writing Skills for Communicators | Writing for Mass Media |
| Communication Theories | Communication in the New Economy |
| Public Speaking & Presentation Skills | Principles of Public Relations |
| Introduction to Web Technology | Advertising Creativity |
| Fundamentals of Organisational Behaviour | Digital Imaging |
| Select One: | Select One: |
| Malaysian Studies | Moral Studies |
| Co-Curriculum 1 | Islamic Studies |
| Co-Curriculum 2 | |
| Year 2 | |
|---|---|
| Semester 3 | Semester 4 |
| Writing for Creative Industries | Media Audience Studies |
| Media Law and Ethics | Communication Technology |
| Global Marketing | |
| Major: Select One | Major: Select Two |
| Public Relations Writing | Corporate Communication |
| Copywriting | Managing Publicity & Media Relations |
| Media Planning | |
| Strategic Advertising | |
| Elective: Select One | Elective: Select One |
| Public Relations Communications | Consumer Behaviour |
| Advertising Agency Management | Dynamics of Small Business |
| Principles of Business Law | |
| Global Classroom | |
| Select One | |
| Bahasa Kebangsaan A/B | |
| Co-Curriculum 3 | |
| Year 3 | |
|---|---|
| Semester 5 | Semester 6 |
| Communication Research Methods | Dissertation |
| Entrepreneurship | Innovative Problem Solving Skills |
| Strategic Marketing Communication | |
| Major: Select One | Major: Select One |
| Public Relations Campaign | International Public Relations |
| Advertising Campaign | Global Advertising |
| Elective: Select One | Elective: Select One |
| Advertising Regulations, Issues & Ethics | Internet Marketing |
| Public Relations Management | Digital Advertising |
| Internship | |
*Not applicable for international students
A graduate can enter industries involved in advertising, public relations, journalism, marketing, publishing and education, in positions such as:
Source :Limkokwing University