The Bachelor of Arts (Hons) in Global Business Communication is designed to produce graduates with comprehensive knowledge that informs, moves, creates and shapes the world of communication from business perspectives. Students will be exposed to a broad-based learning experience encompassing nearly all major aspects of communication such as journalism, advertising, broadcasting, corporate communication and public relations. The programme will also develop learners’ ability to apply communication techniques critically and objectively in real life situations of the world of business.
In this programme, students will be:
At the end of this course, students will be able to:
Students with a recognized Diploma in related field will be given advanced standing into the Degree programme.
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Introduction to Business Management | Principle of Marketing |
| Computer Application in Business | Principle of Public Relations |
| Business Mathematics | Microeconomics |
| Business Communication Skills | Business Statistics |
| Financial Accounting Fundamental | Public Speaking |
| Select One: | Select One: |
| Malaysian Studies | Moral Studies |
| Co-Curriculum 1 | Islamic Studies |
| Co-Curriculum 2 | |
| Year 2 | |
|---|---|
| Semester 3 | Semester 4 |
| Commercial Law | Communication Research Methodology |
| Entrepreneurship | Corporate Communication |
| Organizational Behavior | International Marketing |
| Macroeconomics for Business Analysis | Managing Publicity & Media Relations |
| PR Communication | Managerial Accounting |
| Select One: | Directed Elective (Stream based) |
| Bahasa Kebangsaan A/B | Global Classroom |
| Co-Curriculum 3 | |
| Year 3 | |
|---|---|
| Semester 5 | Semester 6 |
| Advertising Agency Management | International Public Relations |
| Media Audience Studies | Strategic Marketing Management |
| Strategic Marketing Communication | Global Strategic Management |
| Consumer Behavior | Project Paper |
| Advertising Regulations Issues & Ethics | Knowledge Management |
| Open Elective | |
| Practical Internship | |
Expected areas of graduate employment:
Source :Limkokwing University