For students who enjoy making things happen, event management can be a most satisfying career. Events happen every day and the professionally trained event manager is in high demand at all levels. A wide range of exciting and challenging activities await those who choose this career—celebrity events, rock concerts, sports tournaments, corporate functions, exhibitions, product launches, marketing promotions and road shows.
The emergence of event management as a professional skill is now recognised and needed by the fast growing service industry. Now is the time to explore an excellent career in the exciting world of event management.
Students with a recognized Diploma in related field will be given advanced standing into the Degree programme.
Pass an ‘O’ Level or an equivalent qualification from an institution recognised by the local Ministry of Education.
Advanced Standing:
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Writing Skills for Communicators | Corporate Event Management |
| Event Operations and Industry | Global Marketing |
| Accounting for Managerial Decision | Public Speaking and Presentation Skills |
| Introduction to Web Technology | Communication in the New Economy |
| Public Relations Principles | Digital Photography |
| Corporate Communication | |
| Select One: | Select One: |
| Malaysian Studies | Moral Studies |
| Co-Curriculum 1 | Islamic Studies |
| Co-Curriculum 2 | |
| Year 2 | |
|---|---|
| Semester 3 | Semester4 |
| Venue Concept and Operations | Studies on Media Audiences |
| Media Law and Ethics | Event Consultancy |
| Strategic Marketing | Innovative Problem Solving Skills |
| Public Relations Writing | Global Advertising |
| Digital Imaging | Global Classroom |
| Elective: Select One | Elective: Select One |
| Dynamics of Small Business | Public Relations Management |
| Consumer Behaviour | Entrepreneurship |
| Select One: | |
| Bahasa Kebangsaan A/B | |
| Co-Curriculum 3 | |
| Year 3 | |
|---|---|
| Semester 5 | Semester 6 |
| Entertainment and Leisure Event Management | Conference and Exhibition Management |
| Event Impact Analysis | Dissertation |
| Sound and Video Production | International Public Relations |
| Public Relations Campaign | |
| Internship | |
| Elective: Select One | Elective: Select One |
| Advertising Process | Internet Marketing |
| Copywriting | Advertising Campaign |
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Event Industry | Venue Operations & Contracts |
| Event Operations | Marketing Principles |
| Web Technology 1 | Computer Graphics |
| Writing Skills for Communicators | Public Relations Principles |
| Business Communication | Communication in the New Economy |
| Year 2 | |
|---|---|
| Semester 3 | Semester 4 |
| Corporate & Event Management | Project Management |
| Corporate Communication | Strategic Marketing |
| Consumer Behaviour | Public Relations Communication |
| Media Law & Ethics | |
| Elective Major (choose one): | Elective Major (choose one): |
| Dynamics of Small Business | Managing Publicity & Media Relations |
| Innovative Problem Solving Skills | Advertising Principles |
| Year 3 | |
|---|---|
| Semester 5 | Semester 6 |
| Event Impact Analysis | Conference & Exhibition Studies |
| Studies on Media Audience | Research Management |
| Public Relations Campaign | International Public Relations |
| PR Writing | |
| Elective Minor (choose one): | Elective Major (choose one): |
| Advertising Process | Internet Marketing |
| Entrepreneurship | Advertising Campaign |
| Strategic Marketing Communications | |
| Elective Major (choose one): | |
| Service Marketing | |
| Public Relations Management | |
| Copywriting | |
| Short Semester | |
| Internship | |
* Not applicable for international students
A Limkokwing degree programme enables the graduate to be versatile and to apply skills to meet a variety of challenges in event management.
A graduate can be employed as:
Source:Limkokwing University