BA (Hons) in Marketing (3+0) in Collaboration with University of Hertfordshire, UK
- Field Of Study:
- Business Administration & Management
- Level Of Study:
- Undergraduate
- Course Subject:
- Marketing
- Course Intake:
- April, August, January
Programme Description
Overview
Marketing is the driving force behind a modern business. Our BA (Hons) in Marketing (3+0) programme will equip you with a better understanding of the changing demands of consumers, coupled with environmental, social and commercial impacts that affect a business.
We aim to develop your understanding of marketing in the real world and help you graduate with the skills to function and communicate within the dynamic area of contemporary business.
You will become a flexible, skilled communicator with a flair for marketing strategy and an added advantage of qualification from one of the UK’s best universities.
Highlights
- Graduates will be presented with identical awards from the University of Hertfordshire
- The programme structure and syllabus are similar to the programme being conducted at the main campus of the University of Hertfordshire
- Students will be exposed to actual working environments through industry visits, talks and workshops with multinational companies like KPMG, AIA, Megasteel and more
- A comprehensive learning experience with a mix of face-to-face & online support learning through Blackboard, with access to course materials, assignments & faculty members at any time
- Exposed to real industry projects and get practical learning experience via international faculty, overseas guest professors & live lecture conferencing
- This programme prepares students for postgraduate studies locally and abroad
Career Opportunities
- Brand Manager
- Product Manager
- Market Research Manager
- Customer Service Manager and more
Programme Structure
| Year 1 |
- Marketing Data Analysis
- Principles of Marketing
- Professional Development for Marketers
- Economics for Business
- Introduction to Marketing Communications
- Creativity, Technology and Innovation
- Global Perspectives in Business
- English for Business Study 1
- English for Business Study 2
- Introduction to Enterprise Resource Planning
|
|
| Year 2 |
- 21st Century Consumer Marketing
- Enhancing Employability in Marketing
- Marketing Planning
- Managing People
- Enterprise
- Product Innovation
- Digital Marketing
- Marketing for The Small Enterprise
- Industry Project
|
| MPU Subjects |
- Entrepreneurship
- Community Service & Cocurriculum
- Presentation Skills / Bahasa Kebangsaan A*
- Ethnic Relations (Local Students) / Communicating in Malay (International Students)
- Islamic & Asian Civilization (Local Students) / Malaysian Studies (International Students)
*Exempted if a credit in BM has been obtained at SPM level.If credit is obtained,then student will take Presentation Skills |
|
| Year 3 |
- Contemporary Issues in Marketing
- Market and Social Research (Double Module)
- Business and Commercial Awareness
- Management Science in Business
- Social Networking and Enterprise
- Managing Media and Communications (Double Module)
|
|
Campuses
INTI International College Subang
Entry Requirements
Pathway
-in-Marketing-(3+0)-in-collaboration-with-University-of-Hertfordshire,UK.png)
Source : INTI International University
