Advertising Campaign Planning

  Institution: IACT College

TAP (Training Academy for Professionals) is the newly branded training unit of IACT, an established and experienced training academy that offers corporate trainings and part time Professional Development Courses specialising in the area of Marketing, Advertising and Communications.

Advancement in the Marketing and Communications industry requires employees to be re-trained or re-skilled as traditional advertising and communications areas now require injection of ICT knowledge and industry-relevant courses to keep up with the times.

TAP’s Professional Development Courses are designed to meet the real needs of the industry. Whether it is to upgrade oneself or learn a new subject, TAP has lined up an array of courses that will enhance one’s knowledge and skills to help stay ahead of the competition.

TAP under IACT is a Human Resource Development Fund (HRDF) or Pembangunan Sumber Manusia Bhd (PSMB) Class A accredited training academy and as such, all our courses are HRDF-claimable under SBL schemes.

The Professional Development Courses offered by TAP are conducted on a part time basis and classes are held in the evenings.

This course covers all the essential steps for an effective advertising campaign. Suitable for executives and personnel who need to understand how campaigns are put together

Pre-requisite:

• Participants need to have a basic understanding of Advertising Principles before taking this course

Objectives:

Upon completion of this course, participants will:

• Have adequate practical understanding of the elements involved in the process of marketing communication planning for local and international market.
• Be able to critically examine the components in a Marketing Communications plan, the media, creative and research and be able to evaluate the plan objectively.
• Have an in-depth working knowledge of the structure of an effective organisation for advertising departments and that of an Advertising Agency

Contents:

• Campaign Planning within the Integrated Marketing Communications context
• Campaign Planning (Local & International)
• The Promotional Mix
• Research and Evaluation
• Organisation
• Presentation

Source: IACT College