Bachelor of Business (Hons) International Business & Marketing

  Institution: Taylor’s University

This programme is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organisations with international operations.

In addition to a solid grounding in business, this programme focuses on the development and delivery of an international marketing plan. This includes the ability to understand customers’ needs and ensure customers’ satisfaction, making it a key element to the success of any business.

Ultimately, this programme will groom graduates with an innovative mindset who see dynamic business environments as opportunities, and are trained to make strategic marketing decisions in such environments.

International Business and Marketing Mindset

• Exposure to international business strategy and processes through marketing modules such as Brand Management, Integrated Marketing Communications, International Marketing and Doing Business in Asia.
• Exposure to business practices and ability to turn theoretical concepts into practical marketing plans and projects.

International Exposure

• Participation in international field trips and industry visits to understand international business practices.
• Opportunity to interact with students from abroad and work with an international team via cross-cultural projects.

Industry-relevant Curriculum

• The Module Adoption Programme (MAP) links theory to practice by inviting industry specialists such as CIMB Group to give lectures, share experiences, case studies and projects to enhance students’ learning.
• Opportunity to embark on a fast-track employment programme (Exec Track Programme) with CIMA and KPMG for selected students.

Learning Beyond the Classroom

• Exposure to latest industry practices and trends via professional development activities such as business simulations, tea talks, dialogues, forum, workshops and scholarly updates.
• Service learning through community based projects, which cultivates students’ civic responsibility and understanding of relationships between theory, practice, values and community.

Dynamic Internship Exposure

• Minimum 10-week internship exposes students to the real working environment and provides relevant skills for future employment.

Dual Award

• Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK.

Entry Requirements

• Taylor’s Business Foundation (TBF): Pass with min. CGPA 2.00
• Diploma in Business (DIB): Pass with min. CGPA 2.00
• Sijil Tinggi Persekolahan Malaysia (STPM): Min. CCC with CGPA 2.00
• Unified Examination Certificate (UEC): Min. 5Bs. Max. 24 points
• A Level: Min. CDD or equivalent of min. 200 points
• South Australian Matriculation (SAM): Min. ATAR 65
• Canadian Pre-University (CPU): Min. average of 65% in 6 subjects
• International Baccalaureate (IB): Min. 24 points in 6 subjects
• Other Qualifications: Students with other qualifications will be considered on a case-by-case basis

English Requirements

• IELTS: Band 6.0
• TOEFL: 79 (Internet Based Test)
• MUET: Band 4
• UEC English: B4

Students who have completed a full year preparatory / foundation study in English may be exempted from meeting the English requirements.

Career Options

• Brand Manager
• Business Consultant
• Customer Service Manager
• Entrepreneur
• Foreign Trade Consultant
• Import & Export Manager
• International Trader
• Marketing Communication Manager
• Product Manager
• Sales Manager

Source: Taylor’s University