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Course Fees and Duration

Course Duration:
(12 m) 12 month(s)
Course Tuition Fees:
Course Miscellanous Fees:


Subang Jaya
Location of Study:
Full Time/Part Time:
Full Time, Part Time
Awarding University:
Taylor's University

Master of Science (Tourism) (By Research)

  Institution: Taylor’s University

Field Of Study:
Hotel, Food & Tourism
Level Of Study:
Course Subject:
Tourism & Travel Management
Course Intake:

The Master of Science (Tourism) is a one year research-based programme. It prepares students nationally and internationally to advance their careers in teaching and research in higher education institutions, secure employment in specialist areas in the private and public sectors, and pursue their PhD degrees. Students will have an opportunity to work with highly qualified academics and share research ideas with fellow students from diverse backgrounds in an environment that encourages intellectual stimulation and research innovation.

Graduates of this programme will be fully equipped to conduct independent research on tourism-related issues.

Programme Objective

The objective of this programme is in line with the government’s aim to spur research and development in the country by increasing the scientists per population ratio. It will further produce specialised manpower to formulate strategic plans for the enhancement of services and products in the tourism industry. Through this programme, students will be able to demonstrate their ability, under supervision, to apply relevant research techniques to their chosen field of study. This programme strives to:

  • Produce postgraduate students to meet the manpower needs of the tourism industry in the country.
  • Develop students’ logical and critical thinking skills in tandem with specialized practical skills that are required to formulate strategic plans within the tourism industry.
  • Produce scientists with skills that are not only valuable to future employment in the field of tourism, but also transferrable to other avenues of employment. Prepare students to embark on related postgraduate studies that can provide better opportunities and advancement in relevant areas, and a broader understanding of the principal areas of scientific research.

Key Research Areas

  • Consumer Behavior
  • Destination Development
  • Destination Development
  • Environmental Management
  • Ecotourism Rating and Certification
  • Economic Impacts of Tourism
  • Food Tourism
  • Human Resource Development
  • Hospitality Services
  • Higher Education Services
  • Knowledge Management
  • Medical Tourism
  • Organisational Behaviour
  • Poverty Alleviation via Tourism
  • Place Branding and Marketing
  • Product Developments
  • Rural Poverty and Tourism
  • Sustainable and Responsible Tourism
  • Sustainable Tourism Developments
  • Socio-cultural Impacts of Tourism
  • Special Interest Tourism
  • Socio-Anthropology of Tourism and Leisure
  • Services Marketing
  • Service Quality
  • Tourist Guest Behaviour
  • Tourist Guest Satisfaction
  • Tourism Development
  • Urban Tourism Management

Programme Structure

Minimum length of candidature

The minimum length of candidature is one year for full-time students and two years for part-time students. Candidature cannot be less than these periods.

Part-time students who are confident of graduating in under two years should register for full-time status at the end of the first year.

Maximum length of candidature

The average duration of candidature for full-time students is two years with a maximum of four years. Part-time students normally take three years to complete their candidature, with a maximum of six years.

Extension of candidature beyond the maximum period is only possible with the approval of the Senate and the Malaysian Qualification Agency (MQA).

Off-Campus Candidature

Off-campus candidature enables working adults who have access to research facilities in the vicinity of where they work or reside to benefit from the experience of research supervision from the university. Below are the required requirements for off-campus candidature

  • Payment of an application fee of RM500.
  • Appointment of an external co-supervisor.
  • Submission of a Research Meeting Log twice per semester for the University to monitor the research progress.

The application form for off-campus candidature must be submitted to Taylor’s Graduate School for processing. The School’s Postgraduate Committee will decide on the approval of the application.

Availability of Scholarships

Taylor’s University recognises and rewards students of strong aptitude for research and development through scholarships and its postgraduate apprenticeship programme. For more details, please contact Taylor’s Graduate School.

Research Methodology

Research Methods

The module will train students to analyse social phenomena and professional issues in a rigorous and scientific manner. The training requires an understanding of two different components; research design and analytical techniques. It is designed to help develop students’ cognitive capabilities, allowing them to acquire, manage and apply knowledge effectively toward solutions for contemporary global issues. Students will be trained to form options on the basis of facts and to articulate their findings accurately.

Advanced Research Methods

This module will teach students the measurement of complicated data sets, hypothesis development, model development and testing. It focuses specifically on analyzing psychometric properties of models and multiple regression analysis. The emphasis is on the application of these research tools in problem solving.

Source: Taylor’s University