The course develops:-
A working knowledge of key concepts such as customer relationship marketing and an awareness of diverse marketing contexts.
The ability to conduct rigorous market environmental analysis and the preparation of an integrated marketing communication plan.
An understanding of advanced level theories and empirical evidence concerning business and management via the use of:-
Skills to communicate in a managerial role, emphasising the presentation of analysis, justification of recommended actions, and messages intended to affect the perceptions of others.
|Type of Award||Single Major|
|Mode of Study||Full Time / Part Time|
|Mode of Delivery||Lecture, Tutorial, Seminars, Field Work, Independent Learning Tasks, Essays and Projects|
|Duration of Study||Minimum One Year (Full Time), Minimum Two Years (Part Time)|
|Assessment||Depending on the modules, assessments range from written examinations to coursework assignments.|
|Minimum Entry Requirements|
For other qualiﬁcations, please consult our programme counsellors.
|PROGRAMMES||DURATION OF STUDY (YEARS)||TUITION FEES||MISC. FEES(RM)||TOTAL (RM)|
|No of Core Credits||RM/Credit||Subtotal (RM)|