Bachelor of Mass Communication (Hons) (Public Relations)

  Institution: Taylor’s University

This programme prepares students with the required skills of researching, writing, and strategising corporate communication plans.

Students will be groomed to plan, manage and implement a broad range of PR programmes for various sectors, including media relations, international PR, brand management and marketing communications.

The programme will equip students to become strategic PR practitioners who are able to contribute creative ideas and knowledge to the industry.

Sound PR Knowledge

• In-depth knowledge and techniques related to the field of Public Relations through modules such as Media Writing, Public Relation Principles, Promotional Writing, and Crisis Management.
• Students are exposed to the various intricacies of PR practice through specialist modules such as International Public Relations and Financial Public Relations.

Holistic Communication Studies

• Opportunity to broaden their knowledge in communications through a minor in advertising, broadcasting or journalism, enabling them to develop integrated communications solutions.
• With the Journalism minor, students have the opportunity to explore different reporting styles and types of publications, giving them a wider scope of knowledge in communications.

Industry Engagements

• Active engagement with the industry through Professional Media Workshop module, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals.
• Hands-on exposure to real campaigns, real clients and industry members, through the Public Relations Consultancy module and the student-formed agency – proPassion Communication.

Valuable Internship Experience

• 10-12 weeks internship with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

Dual Award

• Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK.

Entry Requirements

• Foundation in Communication: Pass with min. CGPA 2.00
• Diploma in Communication: Pass with min. CGPA 2.00
• Sijil Tinggi Persekolahan Malaysia(STPM): Min. CGPA 2.00 in 3 subjects and min. C for each subject
• Unified Examination Certificate (UEC): Min. 5Bs including English
• A Levels: Min. DDD
• South Australian Matriculation (SAM): Min. ATAR 65
• Canadian Pre-University (CPU): Min. average of 60% in 6 subjects
• International Baccalaureate (IB): Min. 24 points in 6 subjects
• Other Qualifications: Students with other qualifications will be considered on a case-by-case basis

English Requirements

• IELTS: Band 6.0
• TOEFL: 79 (Internet Based Test)
• MUET: Band 4
• UEC English: B4
• O Level: Grade C
• 1119 (GCE-O): Grade B

Students who have completed a full year preparatory / foundation study in English may be exempted from meeting the English requirements.

Career Options

• Campaign Director
• Consumer Advocate
• Corporate Affairs Manager
• Corporate Communication Manager
• Foreign Affairs Officer
• Public Relations Consultant
• Publicist

Source: Taylor’s University