Bachelor of Mass Communication (Hons) (Advertising)

  Institution: Taylor’s University

This programme is designed to equip students with theoretical knowledge, practical techniques and skills in creating and developing good advertising strategy.

Throughout the programme, students are encouraged to challenge conventions and seek new and unexpected solutions for every advertising opportunity, enabling them to become creative thinkers and strategists.

Students will be exposed to hands-on training through industry-relevant facilities and practical learning, equipping them with problem-solving, creative learning and analytical skills to tackle and resolve challenges which arise while working on actual projects.

Comprehensive Advertising Knowledge

• Students are taught to research, propose and plan projects strategically through modules like Communication Research Fundamentals, Media Strategy, Brand Management and Communication Theory.
• Students are able to evaluate, analyse and execute projects or campaigns through modules such as Visual Communication, Creative Concept & Visualising, Advertising Design & Execution, and Advertising Campaign.
• Students are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro.

Holistic Communication Studies

• Opportunity to learn about other areas of communications, through a minor in broadcasting, journalism or public relations, enabling them to develop integrated communications solutions.
• With the Broadcasting minor, students will gain an understanding of the various media platforms and functionality, enabling them to leverage and incorporate their advertising knowledge to the field of broadcasting.

Industry Engagement

• Active engagement with the industry through Professional Media Workshop module, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals.
• Students will work on real projects through the Advertising Campaign module where they develop campaigns to meet the client’s brief.

Valuable Internship Experience

• 10-12 weeks internship with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

Dual Award

• Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK.

Entry Requirements

• Foundation in Communication: Pass with min. CGPA 2.00
• Diploma in Communication: Pass with min. CGPA 2.00
• Sijil Tinggi Persekolahan Malaysia(STPM): Min. CGPA 2.00 in 3 subjects and min. C for each subject
• Unified Examination Certificate (UEC): Min. 5Bs including English
• A Levels: Min. DDD
• South Australian Matriculation (SAM): Min. ATAR 65
• Canadian Pre-University (CPU): Min. average of 60% in 6 subjects
• International Baccalaureate (IB): Min. 24 points in 6 subjects
• Other Qualifications: Students with other qualifications will be considered on a case-by-case basis

English Requirements

• IELTS: Band 6.0
• TOEFL: 79 (Internet Based Test)
• MUET: Band 4
• UEC English: B4
• O Level: Grade C
• 1119 (GCE-O): Grade B

Students who have completed a full year preparatory / foundation study in English may be exempted from meeting the English requirements.

Career Options

• Account Director
• Advertising & Promotion Manager
• Advertising Consultant
• Brand Manager
• Copywriter
• Creative Director
• E-Commerce Advertising Specialist
• Media Planner

Source: Taylor’s University