Bachelor of Business (Hons) Marketing

  Institution: Taylor’s University

This programme is designed to equip students with the latest theories and practices in business marketing, including the ability to understand consumers’ needs, design products, conceive brand strategies, perform market research, pricing and placement strategies, as well as gain insight into the world of e-marketing and integrated communications.

Students will learn how to communicate information on products and services to the target market, develop viable plans of action to respond to growing demands and trends in different countries and cultures, as well as the ability to make strategic marketing decisions in complex situations.

Ultimately, graduates of this programme will acquire decision-making skills and be innovative in their approach across different business platforms and situations. They will also be equipped with critical thinking and communication skills that enable them to stay competitive in a continuously evolving business environment.

Strong Marketing Focus

• Exposure to marketing modules such as Brand Management, Integrated Marketing Communications, Service Marketing, Business to Business Marketing and Interactive & Digital Marketing.
• Understanding of marketing strategies and how to best use all elements of the marketing mix to deliver successful marketing plans.

From Theory to Application

• Develop critical thinking, ideas and concepts to fit existing and new markets; analyse themarket environment, make critical decisions and communicate marketing plans to stakeholders, through modules such as Market Analysis & Decision Making and Strategic Management.
• Exposure to real-world situations through project based learning and simulations based on industry case studies.

Industry-relevant Curriculum

• The Module Adoption Programme (MAP) links theory to practice by inviting industry specialists such as CIMB Group to give lectures, share experiences, case studies and projects to enhance students’ learning.
• Opportunity to embark on a fast-track employment programme (Exec Track Programme) with CIMA and KPMG for selected students.

Learning Beyond the Classroom

• Exposure to latest industry practices and trends via professional development activities such as business simulations, tea talks, dialogues, forum, workshops and scholarly updates.
• Service learning through community based projects, which cultivates students’ civic responsibility and understanding of relationships between theory, practice, values and community.

Dynamic Internship Exposure

• Minimum 10-week internship exposes students to the real working environment and provides relevant skills for future employment.

Dual Award

• Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK.

Entry Requirements

• Taylor’s Business Foundation (TBF): Pass with min. CGPA 2.00
• Diploma in Business (DIB): Pass with min. CGPA 2.00
• Sijil Tinggi Persekolahan Malaysia (STPM): Min. CCC with CGPA 2.00
• Unified Examination Certificate (UEC): Min. 5Bs. Max. 24 points
• A Level: Min. CDD or equivalent of min. 200 points
• South Australian Matriculation (SAM): Min. ATAR 65
• Canadian Pre-University (CPU): Min. average of 65% in 6 subjects
• International Baccalaureate (IB): Min. 24 points in 6 subjects
• Other Qualifications: Students with other qualifications will be considered on a case-by-case basis

English Requirements

• IELTS: Band 6.0
• TOEFL: 79 (Internet Based Test)
• MUET: Band 4
• UEC English: B4

Students who have completed a full year preparatory / foundation study in English may be exempted from meeting the English requirements.

Career Options

• Brand Manager
• Business Consultant
• Customer Service Manager
• Entrepreneur
• Foreign Trade Consultant
• Import & Export Manager
• International Trader
• Marketing Communication Manager
• Product Manager
• Sales Manager

Source: Taylor’s University