Bachelor of Business Administration (Hons) in Hospitality and Tourism Management

  Institution: Quest International University

Quest International University Perak’s Bachelor of Business Administration (Hons) in Hospitality & Tourism Management (BBA (Hons) Hospitality & Tourism Management) is designed to prepare students for management related work in the hospitality and tourism sectors. Our programme gives a broad coverage of the best practices in these fields. The coursework is reinforced with critical soft skills that are an integral part of the profession. Core components of the three-year undergraduate programme contain high level industry input that provides our students with real-life situations to learn from.

We also include industrial training as part of the curriculum. The research components in the courses paves the way to develop an analytical mind-set which is crucial in making key decisions that drive success. This programme is designed to equip students with specialised skill sets for immediate employment in the hospitality and tourism industry.

Program Content

The following courses make up the Bachelor of Business Administration (Hons) In Hospitality & Tourism Management programme curriculum:

MQA Courses

• Bahasa Kebangsaan A or Bahasa Kebangsaan B
• Pengajian Malaysia
• Pengajian Islam or Pendidikan Moral

University Courses

• English 1
• English 2
• Study of Society
• Understanding Human Behaviour
• Co-Curriculum

Compulsory Courses

• Principles of Marketing
• Introduction to Finance
• Business Economics
• Principles of Management
• Business Statistics
• Business Communication
• Commercial Law
• Management Information Systems
• Principles of Tourism
• Introduction to Hospitality Management
• Introduction to Events Management
• Business Ethics and Corporate Governance
• Hospitality Human Resource Management
• Tourism Policy and Planning
• Consumer Behavior in Hospitality Sector
• Hotel Operations Management
• Tourism Research
• International Tourism
• E-Tourism
• Customer Service Operations Management
• Hospitality and Tourism Marketing
• Facilities and Maintenance Management
• Food and Beverage Management
• Front Office Management
• Recreation and Leisure Services Management
• Conference, Event Planning and Management
• Entrepreneurship in the Hospitality & Tourism Sectors
• Project 1 & 2 (Part-Time only)
• Industrial Training 1 & 2 (Full-Time only)

Elective Courses

• Revenue Management for Hospitality Firm
• Housekeeping Management
• Restaurant Management

Duration

Full-Time:
The bi-semester programme is taught over a period of three years..
Part Time:
The tri-semester programme is taught over a period of five and a half years years.

Assessment

Students’ ability is gauged both through continuous assessments and a final year exam. The continuous assessment component comprises tests/quizzes, mid-term examination and projects/assignments which accounts for an allocation of about 40-50 marks depending on the course. The balance of the marks is allocated for the final examination.

Source: QUEST International University Perak (QIUP)