Bachelor of Arts (Hons) in Interactive Multimedia Design

  Institution: Taylor’s University

The programme allows students to explore multiple forms of information content and information processing, using interactive communication design methods, with the purpose of engaging audiences via multiple media platforms.

Students will develop knowledge of a variety of media to communicate design solutions, ranging from conventional printed material to sophisticated and advanced digital solutions.

The programme ultimately produces well-rounded and enterprise-oriented multimedia design graduates with sound knowledge and skills in core web and interaction design areas, as well as an in-depth understanding of information design, project management, enterprise and innovation cultures.

Holistic Approach to Interactive Design

• In-depth knowledge of multimedia design elements including design communication, cultural impact on consumerism, conflicts in design, latest developments and key issues in design, via modules such as Design Studies I – III.
• Acquire further depth of how to design to enhance interactivity through computer simulation, gamification and immersive sound environment, via modules such as Games Design, Experiential Design and Sound Design.

Learning Beyond the Classroom

• Collaboration with industry partners to design interactive products, allowing students to creatively engage with issues within the society, culture and technology via modules such as Innovation & Collaboration, Collaboration & Professional Associations.
• Gain valuable industry exposure and enhance learning through participation in field trips and an international study trip (Activity Week).

Develop Own Style and Portfolio

• Develop design knowledge and expertise in a specialised area of personal interest via Personal Project I and II, and Final Project.

Dynamic Internship Programme

• 14-week practicum to develop practical and relevant skills for future employment.

Entry Requirements:

• Taylor’s Foundation in Design (FID): Pass with min. CGPA 2.00
• Sijil Tinggi Persekolahan Malaysia (STPM): CCC with min. CGPA 2.00 including Pengajian Am
• Unified Examination Certificate (UEC): Min. 5Bs
• A Levels: Min. CDD
• South Australian Matriculation (SAM): ATAR 65
• Canadian Pre-University (CPU): Min. average of 55% in 6 subjects
• International Baccalaureate (IB): Min. 24 points in 6 subjects
• Other Qualifications: Students with other qualifications will be considered on a case-by-case basis

English Requirements:

• IELTS: Band 6.0
• TOEFL : 79 (Internet Based Test)
• MUET: Band 4
• UEC English: B4
• O Level: Grade C
• 1119 (GCE-O): Grade B

Career Options:

• 3D Model Builder
• Animator
• Background & Layout Artist
• Broadcast Designer
• Concept Artist
• Editor
• Exhibition Designer
• Event Designer
• Games Designer
• Multimedia Designer
• Film Director
• Film / Video Editor
• Production Manager / Specialist
• Storyboard & Concept Artist

Source:Taylor’s University