The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the final year.
Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme. Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.
Graduates will receive partial exemption from CIM*.
* CIM – The Charted Institute of Marketing
*International students holding equivalent academic qualifications but of non-English curriculum, are required to sit for the English Placement Test, which may result in the taking of the Certificate in English programme (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfill the above English requirements prior commencing their studies at the university.
Our graduates have a wide range of career choices such as those listed below.
Source: UCSI University.