BA (Hons) Event & Tourism Management

  Institution: UCSI University

UCSI University’s BA (Hons) in Event & Tourism Management is a 3-year programme that equips you with operational, supervisory and managerial knowledge and skills, required for modern management of business industry. It covers a wide range of areas from conventions, events to tourism.

Tourism is viewed as a very important and viable industry worldwide. In Malaysia, it is one of the fastest growing and largest revenue earner providing massive business and employment opportunities.

Within the field of tourism, is the rapidly booming business of meetings, conventions and events. The state of Sarawak has launched the Sarawak Convention Bureau (SCB) in view of this favourable opportunity. Into its first year of operations, the SCB has already confirmed 24 new meetings for the state – translated into an estimation of 16,000 hotel room nights and RM16.3 million in direct delegate expenditure.

Recognising the potential of this vibrant industry and its need of qualified human capital, UCSI University Sarawak Campus introduces the B.A. (HONS.) Events & Tourism Management as a means to guide students into a most successful and rewarding career in Event & Tourism.

Assessments

The assessment includes a combination of examinations, projects and assignments, and finally a requirement to complete a dissertation in Independent Project in the final year. Students will acquire up-to-date vocational skills that are relevant and competitive. This reflects the complex and challenging nature of the accounting, finance and business realms.

Entry Requirements

Academic Requirement

• UCSI Foundation: Pass
• STPM / A-Levels: Min. 2 Principals
• UEC: 5 credits
• National matriculation: CGPA 2.5
• International Baccalaureate: Average 28/42
• Other Year 12 equivalent:Average score of 60%

English Requirements

• A distinction (A+, A or A-) in English Language subject at SPM/UEC level; or MUET Band 5; or a score of 213 (computer-based) / 550 (written-based) / 80 (internet-based) in TOEFL; or Band 5.5 in IELTS.
• In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior or concurrently with undergraduate programme, based on the University’s decision.

*International students holding equivalent academic qualifications but of non-English curriculum, are required to sit for the English Placement Test, which may result in the taking of the Certificate in English programme (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfill the above English requirements prior commencing their studies at the university.

Career Opportunities

Career opportunities are wide and varied for graduates from this discipline. Students may expect to be employed as:

• Travel Agency Manager
• Tour Operator
• Cruise Manager
• Theme Park Manager
• Tourism Project Manager
• Recreation Manager
• Event Manager
• Convention Centre Manager
• Entertainment Specialist
• Banquet Manager

Source: UCSI University