Bachelor of Management

  Institution: Private: Universiti Sains Malaysia (USM)

Programme Description

The Bachelor of Management degree programme, USM, was introduced in the 1984/1985 academic session, as one of the degree programmes offered by the School of Social Sciences. In December 1989, the management section  under the School of Social Sciences became an academic school on its own, i.e. the School of Management. Over the past 15 years the school has enjoyed  huge success. It was named the best school in the teaching of management  and accounting in the year 2003. It was a results of a survey commissioned  by the Ministry of Higher Education to a Consortium of Professors from New Zealand in collaboration with a local auditing company, Atarik & Company.  Other measures of achievements are the employability of its graduates by  multi-national companies and the big 4 audit firms as well as high reception of practitioners of activities run and manage by the school. Despite that, of the success story the School of Management continues with its improvement efforts by constantly changing and coordinating its curriculum.

Changes in the business environment have given rise to many management issues such as: globalisation; concentration on the manufacturing sector; sophisticated and innovative technology, which include automation and computers; rapid expansion of the capital markets; enhancement of work ethics and other issues deemed important in the future. Being a School that trains management experts, the curriculum of the School of Management provides training to cope with these changes.

Efforts to enrich and update the curriculum are constantly made to ensure that the programme offered is relevant, dynamic and successful in fulfilling the nation s and industry s needs effectively.

A thorough review of the programme was conducted in 2008. As a result the new curriculum was introduced during the 2009/2010 academic sessions.

A new Management programme was initiated to enhance students ability to an experience and compete in a competitive global environment.

Programme Objectives 

The objectives of the Bachelor of Management degree programme are:

• to  provide  the  country  with  managers  having  basic  skills  as  well  as  in  specialised fields of management;
• to  produce  managers  who  are  efficient,  effective,  analytical  and  possess excellent communication skills;
• to instill ethical  values and  to  raise awareness towards social  responsibility in future managers;
• to produce  management  graduates  equipped  with  information  technology skills and capable of adapting to continuous changes in technology and;
• to produce managers who possess global and innovative entrepreneurship skills.

Programme Outcomes

Students who have completed their Bachelor of Management (Honours) studies at the School of Management are expected to:

• gain knowledge in the fields of endeavor and areas of study.

• develop and sharpen their technical and practical skills and to act ethically.

• use their scientific thinking skills in conducting research works and to obtain basic information and objectives.

• have their communication skills to manage, process, analyze and apply information for decision making.

• perform the duties in a team and be able to solve the problems associated with group work such as conflict, motivation and contribution.

• exhibit characteristics of leadership with integrity without compromising the norms and values of Eastern societies.

• utilize information technology in implementing the management activities such as planning, organization, leadership, control, and decision making.

• be sensitive and concentrate on the development of knowledge by focusing on the need to be competitive and to be sustainable.

• apply new practices in the field of business management and entrepreneurship gained through lectures, teaching, and practical training.

• demonstrate the characteristics of leadership and be innovative in creating opportunities through entrepreneurship.

Source : Universiti Sains Malaysia