Bachelor of Business (Hons) inSales and Marketing KPT/JPS(KN/PA6944)7/11
Programme description
Provides a thorough insight on the concepts and applications of sales and marketing in this rapidly changing business world. Graduates will be equipped with understanding of what drives consumer decisions, developing solutions to meet those needs and employing persuasive, creative communication process to maximise positive customer relationship. This sales and marketing degree will equip graduates to face challenges and thrive in the field of business.
Job prospects The following are examples of career possibilities that students can expect upon graduation.
Positions in any industry as manager in the sales and marketing department in advertising, public relations, persuasive communications, account management, customer relationship management, product development, retail management and marketing research.
Programme structure
No.
Course code
Course title
Credits
MPU Courses
1.
MPU 3113/03
Hubungan Etnik
3
2.
MPU 3123/03
Tamadun Islam dan TamadunAsia
3
3.
MPU 3123/03
Bahasa Kebangsaan A or
Decision Making Skills
3
4.
MPU 3313/03
MPU 3323/03
MPU 3333/03
Comparative Religions or
Parenting and Family Issues or
Human Rights
3
5.
MPU 3412/02
Co-Curriculum
2
14
University Courses (Take all)
1.
WUC 107/03
Workplace Communication Skills
3
2.
WUC 115/05
University Mathematics B
5
3.
WUC 117/03
Introduction of Computing and Internet
3
4.
WUC 131/03
Learning Skills for University Studies
3
5.
WUC 202/03
BBM 210/05
Writing Skills for University Studies or
Entrepreneurship Development
3 or 5
17 or 19
Basic Major Courses (Take all)
1.
BBM 102/05
Microeconomics
5
2.
BBM 103/05
Principles and Practices of Management
5
3.
BBM 104/05
Principles of Marketing
5
4.
BBM 202/05
Macroeconomics
5
5.
BBM 203/05
Business Statistics
5
6.
BBM 204/05
Business Law
5
7.
BBM 205/05
Business Accounting I
5
8.
BBM 206/05
Business Accounting II
5
9.
BBM 207/05
Human Resource Management
5
45
Core Major Courses (Take all)
1.
BMK 301/05
Consumer Behavior
5
2.
BMK 302/05
Services Marketing
5
3.
BMK 303/05
Sales and Distribution Management
5
4.
BMK 304/05
Marketing Research
5
5.
BMK 305/05
Marketing Communications
5
6.
BMK 308/05
Strategic Marketing
5
7.
BMK 309/05
International Marketing
5
8.
BIS 303/05
Management Information Systems
5
40
Elective Courses (Choose 1 course)
1.
BBM 208/05
Business Ethics
5
2.
BAC 303/05
Accounting Information Systems
5
3.
BBF 302/05
Financial Management and Analysis
5
4.
BLC 303/05
Operations Management
5
5.
BMG 301/05
Strategic Management
5
5
Total
26 subjects
121 or 123
*Please refer to your respective Regional Office for the list of courses offered in each semester.
Graduation requirements
No.
Course
Credits
1.
MPU
14
2.
University
17 or 19
3.
Basic major
45
4.
Core major
40
5.
Elective
5
Total
121 or 123
Graduation requirements: minimum 121 or 123 credits
