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Private: Wawasan Open University

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Course Fees and Duration

Course Duration:
(36 m) 3 years
Course Tuition Fees:
Course Miscellanous Fees:

Placing

Area:
Not provided
Location of Study:
Penang
Full Time/Part Time:
Part Time
Awarding University:
Wawasan Open University

Graduate Diploma in Sales and Marketing

  Institution: Private: Wawasan Open University

Field Of Study:
Business Administration & Management
Level Of Study:
Diploma
Course Subject:
Marketing
Course Intake:
Graduate Diploma in Sales and Marketing
JPT/BPP(U)/(KA10506)12/14Programme description

The programme is designed to upgrade the skills and competencies of sales and marketing personnel and those involved at operational level marketing activities. Graduates will be able to make effective sales and marketing presentations, conduct sales negotiations and successfully conclude marketing deals. Graduates will be able to work effectively with various distribution channels, and being customer-oriented, they can help organisations develop effective sales and marketing strategies in their daily business operations.

Job prospects

The following are examples of career possibilities that students can expect upon graduation.

Positions in any industry in sales management, customer relationship management, distribution management and product developmen, employment in conservative service organisations like hospitals, universities and training institutions, banks and other financial establishments and specialised selling fields like pharmaceuticals, insurance, real estate and technical sales.

 

Programme structure 
No. Course code Course title Credits
MPU Courses
1. MPU 3313/03 Hubungan Etnik 3
2. MPU 3123/03 Tamadun Islam dan Tamadun Asia 3
6
University Courses (Take all)
1. WUC 107/03 Workplace Communication Skills 3
2. WUC 131/03 Learning Skills for University Studies 3
3. WUC 115/05 University Mathematics B 5
4. WUC 117/03 Introduction to Computing And Internet 3
5. WUC 202/05 Advanced Writing Skills for University Studies or 3
6. BBM 210/05 Entrepreneurship Development 5
17 or 19
Basic Major Courses (Take all)
1. BBM 102/05 Microeconomics 5
2. BBM 103/05 Principles and Practice of Management 5
3. BBM 104/05 Principles of Marketing 5
4. BBM 205/05 Business Accounting I 5
20
Elective Courses (Choose 1 Course)
1. BBM 204/05 Business Law 5
2. BBM 208/05 Business Ethics 5
3. BMK 302/05 Services Marketing 5
5
Core Major Courses (Take All)
1. BMK 301/05 Consumer Behaviour 5
2. BMK 303/05 Sales and Distribution Management 5
3. BMK 305/05 Marketing Communications 5
4. BMK 307/05 Personal Selling and Salesmanship 5
20
Total 68 or 70
*Please refer to your respective Regional Office for the list of courses offered in each semester.
 Graduation requirements
No.o. Course

Credits

1. MPU 6
2. University 17 or 19
3. Basic major 20
4. Core major 20
5. Elective course 5
Total 68 or 70
Graduation requirements: : minimum 68 or 70 credits

Source: Wawasan Open University

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