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Course Fees and Duration

Course Duration:
(36 m) 3 years
Course Tuition Fees:
Course Miscellanous Fees:

Placing

Area:
Bandar Sunway
Location of Study:
Selangor
Full Time/Part Time:
Full Time
Awarding University:
Sunway University

BSc (Hons) Business Studies

  Institution: Sunway University

Field Of Study:
Business Administration & Management
Level Of Study:
Undergraduate
Course Subject:
Course Intake:
August, January, March
Intakes Duration
January, March, August 3 Years
Overview
The Sunway University Business School BSc (Hons) Business Studies is a Lancaster University, UK, validated 3-year business degree programme with a marketing-driven component. This degree programme appeals to prospective students wishing to enter the business profession with a particular interest in both business and marketing.

Using real and simulated business scenarios, the BSc (Hons) Business Studies programme provides a solid business foundation through exposure to the challenges and decision making situations faced by businesses globally. The BSc (Hons) Business Studies equips students with the strong theoretical knowledge, analytical and critical thinking skills required to respond to the elevated and diverse demands of a global economy. Furthermore, this degree develops students’ practical, analytical and strategic planning skills required to solve business and marketing-related problems. This highly interactive business degree curriculum also incorporates an internship experience to prepare students with interpersonal and communication skills, and to make you work-ready.

Think to make a difference. Choose the BSc (Hons) Business Studies if you want to exercise your creative juices, and learn in a fun, energetic environment with great career options.

Career Prospect
  • Marketing Manager
  • Advertising and Promotions Manager
  • Product/Brand Manager
  • Services Manager
  • General Manager/CEO
  • Retail Manager
  • Buyer, Industrial/Retail Manager
  • Sales Manager
  • Customer Relationship Manager
  • Distribution/Logistics Manager
  • Management Consultant
  • Supply Chain Manager
  • Business Development Manager
  • Key Accounts Manager
  • Market Research Analyst/Manager
  • Trade Representation
  • Event Coordinator/Organisers
  • Business Associates
  • Entrepreneurs
Programme Structure
Year 1
ACC1024
ECN1014
ENG1014
FIN1014
ITC1014
LAW1014
MGT1014
MKT1014
STA1024
Accounting for Decision Making
Introductory Economics
English for Business
Principles of Business Finance
Business Computing
Business Law
Principles & Practice of Management
Principles of Marketing
Business Statistics

Year 2
FIN2014
MGT2034
MGT2044
MKT2024
MKT2044
MKT2054
MKT2074
STA2024
MU2 2713
INT2046
Financial Management
Operations Management
Human Resource Management
Marketing Management
Advertising & Promotions
Consumer Behaviour
Marketing Research
Research Methods
Communication Skills
Internship

Year 3
MGT3073
MKT3014
MKT3024
PRJ3048
PRJ3048
MU3 2214
MU4 2213
Leadership
Entrepreneurship
International Business
Research Project 1
Research Project 2
Business Ethics & Social Responsibility
Community Project

Students may choose any four (4) of the following electives in Year 3.
ITC3014
MKT3034
MKT3044
MKT3054
MKT3064
MKT3074
E-Commerce
Product Development & Commercialisation
Services Marketing
Direct Marketing
International Marketing
Marketing Strategy
Additional MOE compulsory General Studies subjects
For Local students:
Islamic and Asian Civilisations (Tamadun Islam dan Tamadun Asia) (for local student). Ethnic Relations (Hubungan Etnik)(for local student)For International students:
Malay Language for Communication 2 (Bahasa Melayu Komunikasi 2)(for international student). Malaysian Studies 3 (Pengajian Malaysia 3)(for international student)
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