University & College International Student Services

Segi University

Apply Course Add to favourites Enquire Course

Course Download

Course Fees and Duration

Course Duration:
(36 m) 3 years
Course Tuition Fees:
Course Miscellanous Fees:

Placing

Area:
Not provided
Location of Study:
Kuala Lumpur, Penang, Sarawak, Selangor
Full Time/Part Time:
Full Time
Awarding University:
Dual Degree from SEGi University and the University of Abertay Dundee, UK

Bachelor of Business Management (Hons) in Marketing Management

  Institution: Segi University

Field Of Study:
Business Administration & Management
Level Of Study:
Undergraduate
Course Subject:
Business Management, Marketing, Marketing Management
Course Intake:
January, September

Description

Marketing is a dynamic and expanding discipline that looks at developing strategies and tactics used to identify and anticipate consumer requirements, create strategies for the development and design of products and services, and making decisions about their pricing, promotion and distribution, resulting in value for both the customer and the organisation. Organisations are increasingly recognising that marketing is necessary for an organisation to improve and grow. Organisations need certain plans that work which may be concentrated into planning for the growth of the business and marketing the products or services the business offers.

The SEGi University Bachelor of Business Management (Hons) in Marketing Management programme is multidisciplinary and provides students with a solid foundation in aspects of business while also detailing the important practical and theoretical principles of the marketing, including buyer behaviour, market research, marketing communications, services marketing, business-to-business marketing, global marketing and marketing strategy.

The programme aims to develop students’ skills and knowledge in designing, developing, implementing and managing effective marketing strategies, as well as teaching students how to understand the customers’ needs and buying patterns.

Career Opportunity

Organisations are increasingly recognising the need for professionals with marketing knowledge and skills that can successfully market their products and services. However, as well as the skills and knowledge taught, organisations typically look for someone who is creative, flexible and enthusiastic in their approach to decision-making and problem-solving.

This qualification opens a wide variety of career options within many different types of organisations in positions including marketing, product/brand management, management, sales, advertising, public relations, e-commerce and e-marketing, market research, communications, retailing and logistics.

Program Module

Year 1
Semester 1

  • Personal Development and Communication Skills
  • Quantitative and Statistical Methods
  • Principals of Economics
  • Business Management
  • Financial Accounting 1

Semester 2

  • Global and Applied Economics
  • Consumer Behavior
  • Information Technology & Systems
  • Innovative & Creative Skills in Business
  • Understanding Markets and Consumers

Semester 3

  • Bahasa Malaysia A
  • Pengajian Malaysia
  • Pengajian Islam / Pendidikan Moral

Year 2
Semester 1

  • International Business
  • Business Communication
  • Managing Organization 1
  • Customer Relationship Management
  • Research Methodology
  • Business Law
  • Negociation & Conflict Management
  • E-Commerce
  • Introduction to Strategic Management

Semester 2

  • Research Methodology
  • Business Law
  • Negociation & Conflict Management
  • E-Commerce
  • Introduction to Strategic Management

Semester 3

  • Business Research Project 1

Year 3
Semester 1

  • Business Ethics
  • Business-Government Relations
  • Management Accounting
  • Marketing Communication and Advertising Practices
  • Marketing Principals, Directions and Applications

Semester 2

  • Entrepreneurship
  • Strategic and Change Management
  • Relationship Marketing
  • Planning for Media, Direct and Online Marketing
  • Critical Issues and Innovative Marketing

Semester 3

  • Environmental Management and Technology

Entry Requirement

Foundation in Commerce,
STPM (2 principles),
Pre-University,
A-Level,
UEC
or equivalent qualification.

Campus

SEGi University Kota Damansara

hacklink panel hacklink al hacklink hacklink maltcasino.net sekabet.net iqos terea sigara juul 이저이트 라이브 카지 임 베팅 포럼 - 스포츠 베팅 & 카지노 커뮤니티 meritking alinacatirng
hacklink https://exam.muet.edu.pk/website/appearance-procedure/ hacklink https://lgurjcsit.lgu.edu.pk/index.php/lgurjcsit/abouthack forum hack forum hacklink hacklink hacklink hacklink panel cami halısı cami halısı cami halısı cami halısı cami halısı cami halısı saricahali.com.tr cami halısı cami halısı cami halısı cami halısı evden eve nakliyat ofis taşıma seo hizmeti Onwin vds vds sunucu tronscan wbahis wbahis google.com.tr
Hacklink Hacklink panel Hacklink panel Hacklink panel Hacklink panel Hacklink panel Hacklink panel
matadorbet matadorbet fixbet
Deneme bonusu Deneme Bonusu veren siteler
ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino ByCasino
Casimo Casimo Casimo Casimo Fixbet Fixbet Fixbet MatadorBet MatadorBet MatadorBet
hacklink panel hacklink al hacklink hacklink maltcasino.net sekabet.net iqos terea sigara juul ???? ??? ?? ? ?? ?? - ??? ?? & ??? ???? meritking
betmatik girişbetmatik girişbetmatik girişcasibom güncel girişbetmatik girişbetmatik girişbetmatik girişbetmatik girişbetmatik girişbetmatik girişbetmatik girişcasibom güncelbetmatik girişbotlektaxi.nl

mersin evden eve nakliyatseo çalışmasıankara çekicigoogle adsankara evden eve nakliyatreplika saatucuz uc satın aleskişehir emlakoto çekicituzla nakliyateskişehir uydu tamirEtimesgut evden eve nakliyattuzla evden eve nakliyatniğde evden eve nakliyatEtimesgut evden eve nakliyatMapsAntika alanlarEtimesgut evden eve nakliyatAntika alanlarAntika alanlareskişehir web sitesimersin evden eve nakliyatkartal evden eve nakliyatderince evden eve nakliyatdumansız ızgara modelleriantika eşya alan yerlerantika eşya satmakmalatya ankara arası nakliyateskişehir uydu tamirseo fiyatlarımobil ödeme bozdurmadex trending botdextools trending botdextool trending servicedextools trending servicecmc trending botcoinmarketcap trending botdextools trendingtrending bothow to trending on dextoolsdextools volume bottrending on dextoolsfront runner botfront run botfront running botmev botdex sniper botpancakeswap botpancakeswap sniper botsolana sniper botsol sniper botsolana botMetafizikdextools trendingmarsbahis girişmarsbahismarsbahismarsbahis girişcasibom girişcasibom girişcasibom giriş twitterMedyumbmw repair edmontonantikaİzmir Medyummarsbahis girişcialisweb sitesi yapımımarsbahiscasibom girişpromosyon ürünleriteknede eğlencemasaj salonugrandpashabetgüvenilir bahis sitelerigüvenilir bahis sitelerimersin evden eve nakliyatseo çalışmasıankara çekicigoogle adsankara evden eve nakliyatreplika saatucuz uc satın aleskişehir emlakoto çekicituzla nakliyateskişehir uydu tamirEtimesgut evden eve nakliyattuzla evden eve nakliyatniğde evden eve nakliyatEtimesgut evden eve nakliyatMapsAntika alanlarEtimesgut evden eve nakliyatAntika alanlarAntika alanlareskişehir web sitesimersin evden eve nakliyatkartal evden eve nakliyatderince evden eve nakliyatdumansız ızgara modelleriantika eşya alan yerlerantika eşya satmakmalatya ankara arası nakliyateskişehir uydu tamirseo fiyatlarımobil ödeme bozdurmadex trending botdextools trending botdextool trending servicedextools trending servicecmc trending botcoinmarketcap trending botdextools trendingtrending bothow to trending on dextoolsdextools volume bottrending on dextoolsfront runner botfront run botfront running botmev botdex sniper botpancakeswap botpancakeswap sniper botsolana sniper botsol sniper botsolana botMetafizikdextools trendingmarsbahis girişmarsbahismarsbahismarsbahis girişcasibom girişcasibom girişcasibom giriş twitterMedyumbmw repair edmontonantikaİzmir Medyummarsbahis girişcialisweb sitesi yapımımarsbahiscasibom girişpromosyon ürünleriteknede eğlencemasaj salonugrandpashabetgüvenilir bahis sitelerigüvenilir bahis siteleri
Hacklinkbetsat
betsat
betsat
holiganbet
holiganbet
holiganbet
Jojobet giriş
Jojobet giriş
Jojobet giriş
casibom giriş
casibom giriş
casibom giriş
xbet
xbet
xbet
grandpashabet
grandpashabet
grandpashabet
tuzla evden eve nakliyat
İzmir psikoloji
creative news
Digital marketing
radio kalasin
radinongkhai
gebze escort
grandpashabet
grandpashabet
casibom güncel giriş
casibom
bets10 güncel giriş
jojobet
sultanbeyli çekici
beylikdüzü escort
setrabet
deneme bonusu veren siteler
deneme bonusu veren siteler
deneme bonusu veren siteler
deneme bonusu veren siteler
deneme bonusu veren siteler
deneme bonusu veren siteler
deneme bonusu veren siteler
instagram followers buy
casinolevant
betnano giriş
casibom giriş
casibom
casibom
Meritking
meritking
deneme bonusu veren siteler 2024
casibom
bonus veren sitelerdeneme bonusu veren sitelerataşehir escortjojobetümraniye escortultrabetmarsbahisdeneme bonusu veren sitelerdeneme bonusu veren siteler 2024deneme bonusu veren siteler 2024fethiye escortfethiye escortmarsbahismarsbahismarsbahiscasibomMeritkingsophie rain leakesenyurt escorttttesenyurt escorttttesenyurt escorttttesenyurt escortbonus veren sitelerdeneme bonusu veren sitelerataşehir escortjojobetümraniye escortultrabetmarsbahisdeneme bonusu veren sitelerdeneme bonusu veren siteler 2024deneme bonusu veren siteler 2024fethiye escortfethiye escortmarsbahismarsbahismarsbahiscasibomMeritkingsophie rain leakesenyurt escorttttesenyurt escorttttesenyurt escorttttesenyurt escort