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| January, March, August | Three years (6 semesters) Final year internship (12 weeks) during semester break |
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| Overview | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| According to Chomsky, the human brain is endowed with a Language Acquisition Device (LAD) which enables humans to acquire language for communication at a level that differentiates man from other creations. But what is communication? Communication can simply be defined as the process of transmitting a message from the sender (the encoder) to the receiver (the decoder).
What makes communication exciting in this present age is the variety of communication channels (for instance, emails, text messaging, Skype, MSN, Twitter, Facebook, Wikipedia, forums, blogs) available to help us communicate at lightning speed, as frequently as we want to, and from any part of the world. Alongside these advances in technology and communication channels, communication studies is also gaining prominence as a discipline of its own and is a serious career option. Accordingly, there is a steady and growing demand for communication graduates with various expertise in advertising, design, corporate communication, event management and public relations as the world becomes more globalised and intercultural communication between organisations and nations become more significant. |
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| Special Features | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Contemporary Specializations The trends and needs of the communication industry are changing: as a result of globalisation and a growing use of social media tools for communication, the branding and image of companies is an asset that needs to be carefully managed as any other assets of the company. With the rise of corporate social responsibility (CSR) projects by companies, the industry needs graduates who are trained in corporate communication; similarly, the industry needs graduates who possess interdisciplinary knowledge of advertising and design and graduates who are able to manage projects as events are becoming current means of promoting a brand or concept. Our contemporary specialisations (Advertising Design or Corporate Communication or PR Project Management) are targeted to meet these trends and needs. Short semester study abroad option The Faculty of Arts (FOA) also works closely with the Faculty of Arts and Social Sciences (FASS), Lancaster University, to provide excellent opportunities for students to take up a range of electives in the arts, media, film, and cultural studies at Lancaster Universityat the end of the second year during their semester break (Jan-mid March).This short semester study abroad option provides students with the experience of studying abroad and the opportunity to practise their intercultural communication skills. |
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| Programme Structure | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| The three years honours degree programme is well-structured as each year of our Communication undergraduate study has specific aims and learning outcomes. In the first year students acquire a solid foundation in the principles of communication; in the second year students specialise in their chosen areas of interest: Advertising Design, Corporate Communication or Public Relations Project Management; in the third year students conduct research projects in their areas of interests to apply knowledge and skills acquired in their research methodology class, take up interdisciplinary electives to broaden and synthesize knowledge across disciplines as well as gain industrial experience in their internships.
Effective 2013, students will be required to take four units of the Mata Pelajaran Umum (MPU) / General Studies subjects by the Ministry of Higher Education (MoHE), Malaysia. |
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