This course focuses on the nature and functions of communication (Advertisement and Public Relation). It examines the role of communication in understanding currents changes and events, and explores various advanced communication theories and research tools as applied to professional communication. The objectives are firstly to expose students to the changing media landscape, as a result of the rapid development in the field of communication technology. Students will continue to understand how the media environment affects our economical growth, political scene, law and policy trends, and cultural and social system. Lastly, students will explore how the information superhighway has its effects on mass communication and its society.
The course aims to develop theoretical understanding and practical vocational skills to facilitate the planning, implementation and management of communications strategies, in the local and international context. Graduates benefit from exposure to the most advanced mindset and practices, especially in terms of computer mediated communications. It also includes practical input from the top industry media professionals with the involvement in ‘real’ case studies.
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Mass Communication Theory | Communication Research Methods |
| Strategies for Professional Writing | Intercultural Communication |
| Select One: | Select One: |
| Public Relations in Organisation | Public Relations Campaign |
| Advertising Management | Advertising Campaign Planning |
| Year 2 | |
|---|---|
| Semester 3 | Semester 4 |
| Professional Communication Ethics | Project Paper |
| Select One: | Select One: |
| Public Opinion Research | Negotiation & Conflict Management |
| Consumer Behavior Research | Advertising Creativity |
| Select One: | Select One: |
| Issue & Crisis Management | Decision Making & Problem Solving |
| Account Planning Management | Seminar in Persuasion & Attitude Change |
| Audience Analysis | |
Graduates of this course will be able to seek employment in the corporate sectors, advertising, and the banking industries as managers where effective communication is vital.
Source :Limkokwing University