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Limkokwing University

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Course Fees and Duration

Course Duration:
(24 m) 2 years
Course Tuition Fees:
Course Miscellanous Fees:

Placing

Area:
Jalan Teknokrat 1/1
Location of Study:
Selangor
Full Time/Part Time:
Full Time
Awarding University:
Limkokwing University

Master of Communication

  Institution: Limkokwing University

Field Of Study:
Mass Communication
Level Of Study:
Postgraduate
Course Subject:
Communication and Media studies
Course Intake:
April, January, September

Programme Description

This course focuses on the nature and functions of communication (Advertisement and Public Relation). It examines the role of communication in understanding currents changes and events, and explores various advanced communication theories and research tools as applied to professional communication. The objectives are firstly to expose students to the changing media landscape, as a result of the rapid development in the field of communication technology. Students will continue to understand how the media environment affects our economical growth, political scene, law and policy trends, and cultural and social system. Lastly, students will explore how the information superhighway has its effects on mass communication and its society.

The course aims to develop theoretical understanding and practical vocational skills to facilitate the planning, implementation and management of communications strategies, in the local and international context. Graduates benefit from exposure to the most advanced mindset and practices, especially in terms of computer mediated communications. It also includes practical input from the top industry media professionals with the involvement in ‘real’ case studies.

Entry Requirements

Cyberjaya

  • A minimum of Bachelors Degree with honors or any other equivalent and recognized qualification in related field.

London

  • IELTS 6.0 or equivalent
  • Hold a Bachelor’s Degree or equivalent (Minimum 2nd Class Lower)
  • Will consider advance standing; post graduate credits from a recognised Higher Education institute or relevant work experience

International Students

For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.

Programme Structure

Year 1
Semester 1 Semester 2
Mass Communication Theory Communication Research Methods
Strategies for Professional Writing Intercultural Communication
Select One: Select One:
Public Relations in Organisation Public Relations Campaign
Advertising Management Advertising Campaign Planning

 

Year 2
Semester 3 Semester 4
Professional Communication Ethics Project Paper
Select One: Select One:
Public Opinion Research Negotiation & Conflict Management
Consumer Behavior Research Advertising Creativity
Select One: Select One:
Issue & Crisis Management Decision Making & Problem Solving
Account Planning Management Seminar in Persuasion & Attitude Change
Audience Analysis

Career Opportunities

Graduates of this course will be able to seek employment in the corporate sectors, advertising, and the banking industries as managers where effective communication is vital.

Source :Limkokwing University

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