Master of Business Administration (Services Management)

  Institution: Private: Universiti Tun Abdul Razak

MQA Code: A 10670

Programme Aim

The MBA (Services Management) programme prepares graduates to be service-oriented managers who provide managerial leadership and develop logical, critical, and creative solutions to problems faced by organisations in the services industry.

Programme Objectives

• To enable graduates to articulate and apply relevant theories and adopt the principles and best practices relevant to their organisation.
• To enable graduates to perform as service-oriented managers who adopt customer and supplier relationship management skills when performing value added processes with effective communication skills.
• To enable graduates to formulate, communicate, and implement strategic thinking processes involving cross-cultural communication and sensitivity to the needs of different cultures.

Programme Outcomes

• Ability to acquire and apply knowledge in the areas of services management for both localised setting and international environment.
• Ability to demonstrate relevant expertise and skills to provide leadership in services industry.
• Ability to engage in strategic and critical thinking with analytical, evaluative, and problem solving skills when making business decisions.
• Ability to engage in effective cross-cultural communication skills and sensitive to social responsibility in a multicultural setting.
• Ability to articulate ethical issues in services management as well as to provide leadership in social responsibility.
• Ability to lead and engage in lifelong learning at individual, group, and institutional levels.
• Ability to acquire creative and innovative ideas to initiate enterprising activities or projects.

Entry Requirements

A Bachelor’s degree with honours from UNIRAZAK or its equivalent from an institution of higher learning recognised by the Malaysian government. Applicants for executive and taught postgraduate programmes should normally have a minimum CGPA of 2.75 but candidates with a Bachelor’s degree whose CGPA is below the minimum requirement of 2 years of relevant working experience in respective fields can be considered.

All applicants are required to attain any of the followings before they are accepted for admission into the programme:

• A minimum score of 575 for a paper-based total or 232 for a computer-based total or 90 for an Internet based total for the Test of English as a Foreign Language (TOEFL)*; or
• A minimum score of Band 6.5 in the International English Language Testing System (IELTS)*; or
• A minimum required proficiency on UNIRAZAK Postgraduate English Proficiency Test; or
• A recognised first degree undertaken in English medium; or
• Successful completion of Intensive English Programme (IEP) at the Advanced level conducted by the Centre for English Language (CEL).

*Note: the validity period for IELTS and TOEFL is two years from the date awarded;

Programme Structure

The MBA programme requires a total of 41 credits to complete and is divided into two parts as follows:

A. Core Courses (35 credits)

1. Managerial Accounting (3 credits)
2. Business Economics (3 credits)
3. Financial Management (3 credits)
4. Organisational Management (3 credits)
5. Managerial Ethics and Social Responsibility (2 credits)
6. Competitive Strategic Management (3 credits)
7. Marketing Management (3 credits)
8. Quantitative Techniques and Decision Making (3 credits)
9. Organisational Behaviour (3 credits)
10. Managing Quality Services (3 credits)
11. Customer Relationship Management (3 credits)
12. Services Marketing (3 credits)

B. Elective (6 credits) – Choose any two courses

• Financial Services Management (3 credits)
• Hotel Management (3 credits)
• Airline and Ticket Management (3 credits)
• Tourism Marketing (3 credits)
• Strategic Brand Management (3 credits)
• Business Law (3 credits)
• Strategic Human Resource Management (3 credits)

Or

• Research Methodology (3 credits) / Case Research Methods (3 credits)
• Research Project (3 credits)

Career Prospects

Chief Operating Officer, General Manager; Operations Manager; Business Development Manager in Services Sector or Sub-Sectors.