Master in Corporate Communication
- Field Of Study:
- Mass Communication
- Level Of Study:
- Postgraduate
- Course Subject:
- Course Intake:
- June, March, October, September
Programme Description
This programme is designed to produce world-class, competent and knowledgeable graduates in the field of communication, who are sought after not only by local corporations but also multinational corporations (MNCs). The programme focuses on refinement of analytical skills and knowledge required for decision making in the areas of advertising, marketing and corporate communication. This programme will benefit those already with an involved career in the communications field, as well as those who possess a related degree and want to hone their abilities and gain further knowledge in the field.
Duration of Study
Full time : 1 ½ years
Part time : 1 ½ – 2 years
Modules
Core Subjects
- Theories of Communication
- Contemporary Communication Issues
- Data Analysis & Interpretation
- Advanced Communication Research
- Organizational Communication: Selected Cases
- Corporate Brand Management
- Application of New Media
- Master’s Research Project
Major Subjects
Corporate Communication
- Theory and Practice of Corporate Communication
- Corporate Social Responsibility
- Risk and Crisis Communication
Integrated Marketing Communication
- IMC Strategic Process
- Media Management
- Customer Relations
Entry Requirements
- A bachelor’s degree from any Government accredited institution OR other equivalent qualifications approved by the Senate of IUKL.
- For local applicant, sufficient mastery of the English language is required.
- International applicants are required to have a minimum score of TOEFL 550 OR IELTS 6.0 OR have attained a degree from a university where the medium of instruction is the English Language.
Key Features
- Students have the opportunity to major in either corporate communication or integrated marketing communication.
- The Master in Corporate Communication by coursework enables students to gain an in-depth understanding of communication theories and equips them with the practical skills and knowledge needed in communications-related employment areas.
- The programme includes training in research methods and the preparation of a research project on a communications-related area. Skills and knowledge in communication are complementary to other qualifications relating to a wide range of professions.
Source :Infrastructure University Kaula lumpur.
