Diploma in Sales and Marketing
- Field Of Study:
- Business Administration & Management
- Level Of Study:
- Diploma
- Course Subject:
- Course Intake:
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The Diploma in Sales and Marketing offers one of the best career opportunities for today’s business students. This programme include various marketing disciplines and activities related to selecting, designing, packaging, pricing, advertising, selling, distributing and servicing of products in the domestic and/or international market. Designed with the awareness that Sales and Marketing are critical to businesses which are driven by market demand. The key is to produce graduates who are responsive to customers’ need. |
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Programme Aims |
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To prepare students for careers in general marketing, sales, advertising, retailing, distribution and customer service fields
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Providing the practical knowledge and skills related to planning, managing, and performing sales and marketing activities to meet organisational objectives
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To produce competent sales and marketing personnel who understand the marketplace and consumer wants and needs
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To produce graduates who are responsive to customers’ demand that greatly impacts an organisation’s success
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Career Prospects |
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A graduate can work as a marketing coordinator, marketing assistant and an account executive. Marketing personnel are employed locally and internationally by retail, industrial, commercial firms, schools and hospitals. |
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DURATION: 8 Semesters
Key Subjects
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Reading, Vocabulary & Grammar 1 & 2
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PC Competency
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Contemporary Business
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Principles of Marketing
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Business Mathematics
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Financial Accounting 1
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Drama & Role Play in English
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Business Studies
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Principles of Management
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Principles of Advertising 1
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Consumer Behaviour
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Basic Academic Reading & Writing
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Professional Selling
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Human Resources Management
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Integrated Marketing Communication
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Principles of Economics
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Essentials Business Communication Skills
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Sales Promotion
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Critical & Creative Thinking
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Customers Relationship & Marketing
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Marketing Management
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Creative Web Design
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Sales Management
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Effective Communication Skills
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Retail Management
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Marketing Research
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Business Law
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Electronic Marketing
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Creative Problem Solving
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Bina Insan/Diri (Fieldwork)
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Project
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MINIMUM ENTRY REQUIREMENTS
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SPM (with 3 credits) in any subjects or other equivalent recognised qualifications |
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Unified Examination Certificate (UEC) with at least Grade B in 3 subjects |
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For the Accounting programme, a credit in Mathematics is required |
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Certificate |
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– Business with the minimum of CGPA 2.00 or
– Business from a recognised institution of higher learning or
– Information Technology, Multimedia or Graphic Design or
– Secretarial, Business or Information Technology |
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Source : Kaula Lumpur Metropolitan University College
