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Kuala Lumpur Metropolitan University College

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Course Duration:
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Jalan Raja Laut
Location of Study:
Kuala Lumpur
Full Time/Part Time:
Not applicable
Awarding University:
Kaula Lumpur Metropolitan University College

Diploma in Sales and Marketing

  Institution: Kuala Lumpur Metropolitan University College

Field Of Study:
Business Administration & Management
Level Of Study:
Course Subject:
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Programme Description
The Diploma in Sales and Marketing offers one of the best career opportunities for today’s business students. This programme include various marketing disciplines and activities related to selecting, designing, packaging, pricing, advertising, selling, distributing and servicing of products in the domestic and/or international market. Designed with the awareness that Sales and Marketing are critical to businesses which are driven by market demand. The key is to produce graduates who are responsive to customers’ need.
Programme Aims
To prepare students for careers in general marketing, sales, advertising, retailing, distribution and customer service fields
Providing the practical knowledge and skills related to planning, managing, and performing sales and marketing activities to meet organisational objectives
To produce competent sales and marketing personnel who understand the marketplace and consumer wants and needs
To produce graduates who are responsive to customers’ demand that greatly impacts an organisation’s success
Career Prospects
A graduate can work as a marketing coordinator, marketing assistant and an account executive. Marketing personnel are employed locally and internationally by retail, industrial, commercial firms, schools and hospitals.

DURATION: 8 Semesters

Key Subjects

Reading, Vocabulary & Grammar 1 & 2
PC Competency
Contemporary Business
Principles of Marketing
Business Mathematics
Financial Accounting 1
Drama & Role Play in English
Business Studies
Principles of Management
Principles of Advertising 1
Consumer Behaviour
Basic Academic Reading & Writing
Professional Selling
Human Resources Management
Integrated Marketing Communication
Principles of Economics
Essentials Business Communication Skills
Sales Promotion
Critical & Creative Thinking
Customers Relationship & Marketing
Marketing Management
Creative Web Design
Sales Management
Effective Communication Skills
Retail Management
Marketing Research
Business Law
Electronic Marketing
Creative Problem Solving
Bina Insan/Diri (Fieldwork)


SPM (with 3 credits) in any subjects or other equivalent recognised qualifications
Unified Examination Certificate (UEC) with at least Grade B in 3 subjects
For the Accounting programme, a credit in Mathematics is required
– Business with the minimum of CGPA 2.00 or
– Business from a recognised institution of higher learning or
– Information Technology, Multimedia or Graphic Design or
– Secretarial, Business or Information Technology

Source :  Kaula Lumpur Metropolitan University College