Diploma in Mass Communication
- Field Of Study:
- Mass Communication
- Level Of Study:
- Diploma
- Course Subject:
- Mass Communication
- Course Intake:
- April, August, January
Programme Description
Overview
Our Diploma in Mass Communication programme covers a wide spectrum of related subjects comprising Public Relations, Advertising, TV Production, Journalism, Media Planning and Marketing.
You will be immersed into the world of media and taught critical thinking skills to analyze information and produce articles for public readership. You will also be given training in the basics of public relations to manage corporate communication for organizations.
Highlights
- Covers all areas of Mass Communication
- Hands-on experience backed up with theory
- Structured internship at diploma level
- Real-world exposure through participation in global events and projects
- Support from seniors
- Industry exposure in the classroom
Career Opportunities
- Public Relations Practitioner/Executive
- Corporate Communication Executive
- Accounts Management
- Planner
- Copywriter
- Project Management
- Customer Relationship Management (CRM)
- Branding Executive, Assistant Producer
- Script Writer
- Media Analyst
- Media Planner
- Media Buyer
- Journalist
- Junior Writer
- Feature Writer
- Sub Editor
Programme Structure
| Level 1 |
- Principles of Information Technology
- Mass Communication and Related Theories
- Human Communication and Sociology
- English for Academic Purposes
- Media Law and Ethics
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| Level 2 |
- Introduction to Journalism
- Media Issues and Content
- Public Speaking
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| Level 3 |
- Fundamentals of Marketing
- Writing for Mass Media
- Principles of Public Relations
- Introduction to Video / TV Production
- Introduction to Communication Research
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| Level 4 |
- Principles of Advertising
- Script Writing
- Creative Communication Production
- Media Planning
- Integrated Marketing Communications
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| Level 5 |
- Project – Mass Communication / Internship
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| Level 6 |
- Screen Production Techniques
- Advertising Strategies and Planning
- Public Relations Strategies News Writing
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| MPU Subjects |
- Malaysian Studies 2 (Local students)/ Malay Communication 1B (International students)
- Critical Thinking for Better Communication / Bahasa Kebangsaan A*
- Personal Financial Planning
- Community Service & Co-curriculum
*Exempted if a credit in BM has been obtained at SPM level. If credit is obtained student will take Critical Thinking for Better Communication
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Campuses & Intakes
INTI International College Subang
- 13 January 2014
- 7 April 2014
- 18 August 2014
INTI International College Penang
- 13 January 2014
- 7 April 2014
- 18 August 2014
Entry Requirements
| Entry Level |
Entry Requirements |
| SPM |
3 Cs (including a minimum 8E in English) |
| UEC |
3 Bs (including a minimum C8 in English) |
Pathway
Source : INTI International University
