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Course Tuition Fees:
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Location of Study:
Full Time/Part Time:
Full Time
Awarding University:
KDU University College

Diploma in Mass Communication

  Institution: KDU University College

Field Of Study:
Mass Communication
Level Of Study:
Course Subject:
Mass Communication
Course Intake:
January, May, September


Diploma in Mass Communication PDF Print Email
PJ – KPT/JPS(A8399)02/13
PG – KPT/JPS(KR8444) 12/12This is a well-established course in which KDU UC takes pride since it was first offered in 1998. You can enjoy a highly flexible career path with its broad spectrum of modules. It allows you to have greater familiarity with the different aspects of the industry. At the same time, you develop a better understanding of your own interests
if you choose to specialise later.The course has the right balance of theory and practice so that you apply what you learn to carry out various projects on a regular basis in and outside the classroom. Create an impressive portfolio of skills and experiences for yourself as you work behind and in front of the camera, write and edit copy, and organise exhibitions and events. Learn to pitch ideas, analyse consumer behaviour and reach out to new markets through social networking sites.At the end of the course, you may choose to progress onto undergraduate studies or explore various options in the exciting industries related to the mass media.

Course Outline

Year 1

  • Critical Thinking & Reading Skills *
  • Introduction to Computing and IT
  • Introduction to Film Studies
  • Introduction to Mass Communication
  • Introduction to Radio Production
  • Introduction to Sociology
  • Media Research Methods
  • Media, Culture & Society
  • News Writing for Print Media
  • Principles of Public Relations
  • Principles of Advertising
  • Public Speaking Skills
  • Writing & Referencing Skills*Available in Damansara Jaya Campus only.
Year 2

  • Communication Law
  • Consumer Behaviour
  • Creative Strategy
  • Desktop Publishing
  • Media Planning
  • Multimedia & Web Development
  • News Writing for E Media
  • Organizational Communication
  • Personal Development & Leadership Skills
  • Personal Development & Leadership Skills II**
  • Photo Communication
  • Practical Training
  • Principles of Copy Writing**Available in Penang Campus only.


MPU Subjects

  • Bahasa Melayu Komunikasi I (International Students)
  • Co-curricular Activities & Community
  • Malaysian Culture & Life
  • Pengajian Malaysia II (Malaysian Students)
  • Personal Development Planning

Entry Requirement

Academic Qualification
SPM / GCE O Level
Any other qualifications deem equivalent by the Ministry of Education, Malaysia
(or as stated in the Document Senarai Nilai Taraf, Malaysian Qualifications Agency)
Entry Requirement
Min. 3 credits
Min. 3 credits (inclusive of English)
(Subject to review and approval of certified transcripts)

English Requirement :

Local Student Credit (PASS/ 1119 / UEC / GCE O Level examination) / Min. score of Band 4 in MUET
International Student Band 5.5 in IELTS; or a score of 213 (computer-based) or 79 (internet-based); or 550 (paper-based) in TOEFL

If English language requirements are not fulfilled, students are required to sit the English Placement Test and based on the results, students will be advised to take the appropriate English course(s) of the Certificate in Intensive English. Students are required to complete the Certificate in Intensive English modules before the commencement of the Diploma in Mass Communication.


Duration: 2 years
Course mode: Full time
Intakes: Jan, May and Sept
Course location: Damansara Jaya Campus

Career Opportunities

Brand Manager / Customer Care Executive / Journalist / Newscaster / Photographer / Producer / Production Manager / Project Manager / Script Writer / Copywriter