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KBU International College

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Course Fees and Duration

Course Duration:
(24 m) 2 years
Course Tuition Fees:
Course Miscellanous Fees:


Bandar Utama
Location of Study:
Full Time/Part Time:
Full Time
Awarding University:
Not applicable

Diploma in Mass Communication

  Institution: KBU International College

Field Of Study:
Mass Communication
Level Of Study:
Course Subject:
Mass Communication
Course Intake:
April, January, May, October

Diploma in Mass Communication

Recognising the robust demand for mass media support roles in Malaysia and around the world, KBU International College (KBU) is offering Diploma in Mass Communication. The programme which is designed to equip students with relevant skills and knowledge to undertake a broad range of mass media roles is definitely ‘exciting’ with constant field trips and interesting modules.
The programme also provides a firm foundation to students who wish to advance their study in the mass communication discipline to degree level.

Why choose KBU’s Diploma in Mass Communication

  • The programme offers in-depth practical skills such as writing for various media, marketing, management practices and research methods.
  • Sound theoretical knowledge of concepts of communication and hands-on practical experience
  • Development of ability to use key industrial tools for media communication
  • Industry placement at relevant organizations
  • Progression to Degree programme locally or overseas
  • Close rapport with premier employers in mass communication related fields
  • Dedicated and experienced teaching team
  • Conducive campus learning environment

Duration: 2 years at KBU
Intakes: January, April, May and October
Entry requirements: Students should at least possess 3 credits in SPM/ GCE ‘O’ Level or equivalent qualifications. Good command of English is essential to benefit from the programme.

Career opportunities

  • Media planner/ Researcher
  • Advertising firms
  • Public Relations Officer
  • Event Manager/ Planner
  • Journalist/ Photojournalist/ Camera Crew
  • Marketing Communication Executive
  • Programme Host/ Broadcast News Reporter
  • Copywriter/ Press secretary
  • Editor/ Feature Writer

Programme structure

Semester 1

  • Introduction to Mass Communication
  • Public Relations 1
  • English
  • Introduction to Social Psychology
  • Principles of Advertising
  • Photography 1

Semester 2

  • Introduction to Business
  • Writing for Mass Media
  • Consumer Behavior
  • Principles of Marketing
  • Computer Graphics

Semester 3

  • Media Management
  • English for Academic Studies
  • Business Communication

Semester 4

  • Introduction to Broadcasting
  • Mass Media & Society
  • Public Relations 2
  • Journalism 1
  • Web Design and Development
  • Photography 2

Semester 5

  • Work Placement – Industrial orStimulation

Semester 6

  • Media and Marketing Communication
  • Journalism 2
  • Communication Laws
  • Speech Communication
  • Multimedia Technology
  • Mass Communication Project

MQA Compulsory subjects

  • Bahasa Kebangsaan A/B
  • Pengajian Islam/ Pendidikan Moral
  • Pengajian Malaysia

*All local students are required to take 3 MQA Compulsory Subjects that include Bahasa Kebangsaan A, Malaysian Studies, and Islamic Studies (for Muslims) or Moral education (for non-Muslims). Malaysian students are required by MQA to pass all these 3 subjects to qualify for their awards. MQA Compulsory Subjects are optional for all International Students

Source: KBU International College