Diploma in Marketing
- Field Of Study:
- Business Administration & Management
- Level Of Study:
- Diploma
- Course Subject:
- Marketing
- Course Intake:
The Diploma in Marketing aims to instill a strong understanding of the relationship between the organization and the consumer expressed through the marketing mix. Leading companies throughout the world seek out qualified marketers to give them a sharper competitive edge.
As a holder of the Diploma in Marketing, you will be highly employable in a range of industries and in a wide choice of areas such as market research, strategic planning, public relations, sales and promotions.
Learning Outcome
- Acquire and display social skills, creative skills, communication skills, problem solving skills, entrepreneurship skills, team work and managerial skills.
- Show desired work ethics and professionalism in the field of culinary art
- Think and act critically and analytically coupled with problem solving skills
Marketing
- Fundamentals of Marketing
- Consumer Behaviour
- Promotional Practice
- International Marketing
- Service Marketing
- Marketing Research
- Personal Selling
- Marketing Channel
- Marketing Management
- Strategic Marketing
Business
- Introduction to Business
- Fundamentals of Entrepreneurship
- Business Law
- E-Commerce
Management
- Principles of Management
- Operations Management
Economics
- Introduction to Microeconomics
- Macroeconomics
Quantitative Studies
- Business Mathematics
- Business Statistics
Language and Communication
- English I
- English II
- Business Communication I
- Business Communication II
Accounting and Finance
- Accounting Principles
- Fundamentals of Finance
Information Technology
- Introduction to Information
- Technology
- Management Information Systems
Compulsory Subjects
- Bahasa Kebangsaan
- Pengajian Malaysia
- Pendidikan Moral/Pengajian Islam
Course Overview
- Name of the award – Diploma in Marketing
- Mode of assesments : Coursework and Examinations
- Duration of study: 2 ½ years
- Diploma in Marketing
Career Opportunities:
Business Entrepreneur, Sales and Marketing Manager, Promotions Manager, Business Development Manager, Marketing Communications Manager, Corporate Communications Manager, Event Manager, Business Executives, Customer Relations Officers, Corporate Communications Manager and many more.
