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Advanced Tourism International College (ATIC)

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Course Fees and Duration

Course Duration:
(30 m) 2 years 6 months
Course Tuition Fees:
Course Miscellanous Fees:

Placing

Area:
Not provided
Location of Study:
Penang
Full Time/Part Time:
Full Time
Awarding University:
Advanced Tourism International College

Diploma in Marketing

  Institution: Advanced Tourism International College (ATIC)

Field Of Study:
Business Administration & Management
Level Of Study:
Diploma
Course Subject:
Marketing
Course Intake:

The Diploma in Marketing aims to instill a strong understanding of the relationship between the organization and the consumer expressed through the marketing mix. Leading companies throughout the world seek out qualified marketers to give them a sharper competitive edge.

As a holder of the Diploma in Marketing, you will be highly employable in a range of industries and in a wide choice of areas such as market research, strategic planning, public relations, sales and promotions.

Learning Outcome

  • Acquire and display social skills, creative skills, communication skills, problem solving skills, entrepreneurship skills, team work and managerial skills.
  • Show desired work ethics and professionalism in the field of culinary art
  • Think and act critically and analytically coupled with problem solving skills

Marketing

  • Fundamentals of Marketing
  • Consumer Behaviour
  • Promotional Practice
  • International Marketing
  • Service Marketing
  • Marketing Research
  • Personal Selling
  • Marketing Channel
  • Marketing Management
  • Strategic Marketing

Business

  • Introduction to Business
  • Fundamentals of Entrepreneurship
  • Business Law
  • E-Commerce

Management

  • Principles of Management
  • Operations Management

Economics

  • Introduction to Microeconomics
  • Macroeconomics

Quantitative Studies

  • Business Mathematics
  • Business Statistics

Language and Communication

  • English I
  • English II
  • Business Communication I
  • Business Communication II

Accounting and Finance

  • Accounting Principles
  • Fundamentals of Finance

Information Technology

  • Introduction to Information
  • Technology
  • Management Information Systems

Compulsory Subjects

  • Bahasa Kebangsaan
  • Pengajian Malaysia
  • Pendidikan Moral/Pengajian Islam

Course Overview

  • Name of the award – Diploma in Marketing
  • Mode of assesments : Coursework and Examinations
  • Duration of study: 2 ½ years
  • Diploma in Marketing

Career Opportunities:

Business Entrepreneur, Sales and Marketing Manager, Promotions Manager, Business Development Manager, Marketing Communications Manager, Corporate Communications Manager, Event Manager, Business Executives, Customer Relations Officers, Corporate Communications Manager and many more.

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