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Segi University

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Course Fees and Duration

Course Duration:
(30 m) 2 years 6 months
Course Tuition Fees:
Course Miscellanous Fees:


Not provided
Location of Study:
Kuala Lumpur, Penang, Sarawak, Selangor
Full Time/Part Time:
Full Time
Awarding University:
SEGi University

Diploma in Marketing

  Institution: Segi University

Field Of Study:
Business Administration & Management
Level Of Study:
Course Subject:
Communication and Media studies, Law, Marketing, Marketing Communication, Marketing Management
Course Intake:


Marketing is essential in the business field as it promotes the products and helps an organisation to be recognised by many.

Diploma in Marketing trains students with skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment. This is also gives graduates a chance to pursue a career in variety of marketing fields in the future.

Career Opportunity

Graduates of the Diploma in Marketing are very much in demand in variety of different industry sectors. They can work as customer service executives, sales executives, advertising and promotion executives and marketing executives.

Program Module

Marketing & Management

  • Principles of Marketing
  • Marketing Management
  • International Marketing
  • Product Development

Business Environment

  • Introduction to Business
  • Business and Company Law

Language and Communication Skills

  • Business Communication
  • General Language Training
  • Academic English

Management and Ethics

  • Principals of Management
  • Ethical Issues in Marketing
  • Consumer Behaviour

Public Relations

  • Principals of Public Relations
  • Personal Selling
  • Service Marketing

Information Technology

  • Information Technology


  • Microeconomics
  • Macroeconomics

Quantitative Studies

  • Business Statistics

Advertising & Promotions

  • Financial Accounting 1
  • Financial Accounting 2


  • Introduction to Finance

Compulsary Studies

  • Moral / Islamic Studies
  • Malaysian Studies
  • Bahasa Malaysia

Research Techniques

  • Business Research

Entry Requirement

or O-Levels
or SM2
or Malaysian Independent Chinese Secondary School UEC Certificate
or equivalent (3 Credits)


SEGi University Kota Damansara
SEGi College Subang Jaya
SEGi College Kuala Lumpur
SEGi College Penang
SEGi College Sarawak