Diploma in Marketing

  Institution: INTI International University

Programme Description

Overview

As a dynamic quality educational provider, the INTI Edge focuses on the 3Is, which is – Internationalisation, Innovation and Individualisation to enhance graduate employability. As such, INTI introduced a new breed of Business Diplomas which are designed to not only provide fundamental competencies on principles related to business discipline that includes account and finance, marketing, economics, e-commerce technology, business law and communication through common core subjects; but students now have a wider spectrum of choice to specialise in the emerging business and management fields in the face of internationalisation and globalisation. With having this new curriculum structure, students can choose to specialise in the areas of international business and marketing, human capital and performance management, international logistic and supply chain management, practical-based accounting skill training and personal finance planning and enterprising endeavours.

The Diploma in Marketing is to equip students with a solid foundation in marketing and related business development to fulfil the demands of their job and for onward career progression as well as for personal professional development in the face of dynamic business changes and international networking opportunities.

It is geared for those who wish to progress into degree programs in Marketing, Sales, Entrepreneurship and Business. Students will be expected to have developed analytical and “applicable” skills so that they can swiftly transfer their knowledge and competencies of their respective specialization in the context of their workplace. programme provides an excellent all-round business education and is best suited for those intending to gain a good understanding of all areas of business especially on promotional and marketing practices that may include event and PR activities.

Highlights

• Capstone module provides students with exposure to real life business situations that stimulate critical thinking
• Business Leadership Series give students the opportunity to network with global CEOs and top industry leaders
• Guest lecturers from industry provide students with insights into the actual business environment
• Progression into second year of degree study

Career Opportunities

• Sales and marketing
• Corporate branding and public relations
• Customers and suppliers services
• Business development
• Entrepreneurs

Programme Structure

Entry Requirements

Pathway

Source : INTI International University