Diploma In Marketing
- Field Of Study:
- Business Administration & Management
- Level Of Study:
- Diploma
- Course Subject:
- Marketing
- Course Intake:
Programme Description
Diploma in Marketing offered by Allianze University College of Medical Sciences (AUCMS) under the Faculty of Medical Business & Management is exclusively developed to produce knowledgeable and skillful undergraduates in the field of Marketing,specifically as well as Business and Management in general. Students will definitely benefit from the knowledge gained through this course especially in developing their human skills
At the end of the course, students are able to gain basic knowledge in medical related Marketing (Medical Business Practices) and are able to understand and apply the knowledge gained with regards to the current needs that are related to standard accounting practices,
- Passed SPM/SPMV/O-Level with 3 credits in any Subjects (Priority will be given to those with credits in English, Mathematics and Bahasa Melayu at SPM Level)
or
- Passed Certificate equivalent to the programme from any institutions that are recognized by the Malaysian Government
or
- Any equivalent qualification that are recognized by the Malaysian Government.
Subject
Semester 1
- Industrial Training / Job Placement
Semester 2
- Financial Accounting II
- Principles of Macroeconomics
- English for Practical Grammar
- Business Communication
- Principles of Marketing
- Health Education
- Introduction to Information Technology
Semester 3
- Business Statistics
- English for Academic Writing
- Pengajian Malaysia
Semester 4
- Personal Selling
- Marketing Communication
- Business Law
- Organization Behaviour
- Strategic Marketing
- Services Marketing
- Interactive English Skill
Semester 5
- International Marketing
- Marketing Research
- Human Resource Management
- Health Care Marketing
- Entrepreneurship
- Integrated English Skill
- Consumer Behavior
Semester 6
- Advertising & Promotion
- Introduction to Medical Business Practice
- Pengajian Islam/Pendidikan Moral
Semester 7
- Industrial Training / Job Placement
Courses of study
The Diploma in Marketing is a full time programme offered over 2.5 years. In addition to providing a comprehensive knowledge of each of the major Marketing and Business functions, the structure of the course ensures that students have the widest possible range of career, employment and higher education options open to them on completion of their studies. The programme is designed to be a door opener for students to progress into other areas of their chosen fie|ds.Students will also be able to further their studies into a diverse of courses available at Allianze University College of Medical Sciences, AUCMS.
Source :Allianze Unversity College of Medical Sciences.
