Diploma in Digital Graphic Design

  Institution: Private: Universiti Selangor

Programme
Diploma in Digital Graphic Design

Professional Recognition
Malaysian Qualification Agency (MQA)

Intake
January | June | August | September | December

Duration
3 Years

Fees
RM 14,970

Entry Requirements

1. Pass SPM/SPVM with 3 credits and pass in Art Education (Pendidikan Seni) and Bahasa Melayu; OR
2. Pass relevant Certificate from other public or private institutions with Standard Minimum certified or Accredited with CGPA ≥ 2.00; OR
3. Other equivalent qualifications recognized by Malaysian Government; OR
4. Applicants with work experience in related field MAY be considered for admission IF they do not meet academic requirements

AND pass in Interview Test / Drawing Test / Color Blind Test which recognized by University
Selangor

Overseas student must pass relevant English courses by University Selangor or other recognized institutions at satisfactory level or equivalent exemption qualifications

Overview

The programme aims to provide graduates with related broad-based knowledge, advanced technical, communication and entrepreneurship skills, in creativity and design innovation, visual expression and communication in art and design to contribute towards the creative industry and it also aims towards lifelong learning.

Graduates with a Diploma in Digital Graphic Design obtain basic skills on fundamental knowledge of principles and elements of art and design and photography. They will have the opportunity to explore and apply competency in the art and design industry by integrating in- depth research, conceptual development, strategic thinking and problem solving in design creation.

Through carefully planned structure of learning, the graduates will have equipped themselves with multi-disciplinary skills of graphic design, photography, advertising principles and practices, multimedia and animation for further advancement in job placements.

The programme aims to ensure our graduates will be able to inculcate positive values and attitudes, stressing on ethics and professionalism, possesses leadership quality and ethical teamwork spirit in the diverse cultures of the nation, they will be provided with an educational experience that motivates them to pursue life-long learning.

Programme Learning Outcomes

1. Graduates are able to define, illustrate, demonstrate, analyze and synthesize a broad based knowledge related tographic design communication; and recognize, explain, and demonstrate the ability to articulate and documents workflow.
2. Graduates are able to describe, explain, respond, manipulate and display an understanding of visual literacy and communication.
3. Graduates are able to distinguish, explain, reproduce, calibrate and construct the advanced skills in graphic design communications and produce creative and innovative design solutions.
4. Graduates are able to differentiate, display, respond, organize and manipulate the skills and principles of lifelong learning in their academic and career development.
5. Graduates are able to receive, prepare and delivering a message, inviting interactions, performing in a team and demonstrating cultural competence, and as a leader able to envisioning, maintaining commitment and empowering. Generally they are able to work cooperatively with others and value their ideas and contributions and able to employ effective communication skills and use a variety of resources including to gather and share scientific and technological ideas and data.
6. Graduates are able to identify, conform, differentiate and defend the values, ethics and legal principles in the profession.
7. Graduates are able to identify managerial theories and skills and will be able to convert and apply them to real world situations. They are also able in managing people, communication, resources and building and maintaining teams.
8. Graduates are able to select, explain, begin and respond to business enterprises and the entrepreneurial and strategic thinking that drives them in a dynamic, competitive regional, national, and global economy.
9. Graduates are able to distinguish, explain, trace, and construct an appropriate scientific inquiry skills, attitudes, and practices when seeking answers to questions including when choosing a course of action based on scientific and technological information.
10. Graduates are able to select, discuss, justify and integrate appropriate technological problem-solving skills and attitudes when seeking solutions to challenges and problems related to human needs.

Programme Structure

Core Course Description

AGD 1233 Graphic Communication I    
This course sets out to provide a sound basis of graphic and typographic  knowledge and skill for  all  of  its  students.  It  is  structured  in  such  a  way  as  to  provide  both  for  the  intending professional  photographer   and  graphic  designer  and  for  those  who  seek  to  use  graphic communication  in  other  contexts.  Its  staff  value  both  images  and  text.  Consequently,  the course places equal emphasis on mark making. Image management and typography in all their forms, and in both traditional and technological methods of execution.

AGD1243 Photography I    
Basic photography will provide students with the basic skills of shooting with manual cameras and processing black and white film and prints. Class discussions will center on creative vision, photographic  history, equipment,  and techniques,  which the student will practice in the field and in the lab.

AGD 2323 Typography I    
This course is an introductory course into Typography. Students learn the basics of typography such  as  the  history,  terminology   and  how  to  identify  and  use  typography   effectively   to communicate a message or meaning.

AGD 2333 Photography II    
This  course  provides  basic  knowledge  about  the  basic  skills  of  photography,  especially  in digital medium and studio lighting fixtures operate with exposure control and the right balance of light including basic darkroom techniques

AGD 2343 Graphic Communication II    
This  subject  is  a  continuation   of  the  subject  Graphic  Communication   1.  It  is  essential requirements  to expose students communicate  with various way of communication  in graphic design industry. It helps the students learn how to process visual techniques  and transmit it into effective  visual message.  Based on this knowledge,  students  will be able to convey the information creatively in graphic design industry.

AGD 2353 Illustration I    
To develop the ability for plan and execute a self –negotiated program of study; the maturity in design decisions making in consideration of the duration; to display a deeper understanding of illustration;  the ability to finish work to a high presentation  standard.  To develop  competent research and analytical skill.

AGD 2413 Digital Imaging & 2D Animation  
The understanding of 2D Animation and the basic usage of the application Adobe Flash.

AGD 2423 Typography II    
This  course  is  a  continuation   of  Basic  Typography.  The  students  will  use  the  basics  in typography and apply it in the layout design of print based and screen based design.

AGD 2433 Illustration II – Digital    
The understanding of digital illustrations and further understanding the use of Adobe Illustrator.

AGD 3523 Electronic Publication    
This is an in-depth course to the students on how to use Adobe InDesign and the differences from other applications  in providing  a magazine  or desktop  publishing.  Students  are able to handle applications in developing a website Macromedia Dreamweaver.

POD 3123 Entrepreneurship    
This  course  examines  the role  of finance  in supporting  the functional  areas  of a firm,  and fosters an understanding of how financial decisions themselves can create value. Students will gain: An understanding  of the concepts and language of accounting  so it can be used as an effective  tool  for  communication,  monitoring,  and  resource  allocation.  Familiarity  with  how modern accounting and control theory is used in evaluating economic conditions and making organizational decisions.

AGD 2312 Copywriting (Advertising)    
This course provides a survey of advertising principles from conception through production and places emphasis on creating an advertising idea for a product. Students learn how to develop and present  their ideas from thumbnail  to finish as well as executing  ideas and advertising messages through masterful art direction and effective copywriting.

AGD 2444 Corporate Identity    
Corporate Identity is a vital subject in graphic design learning. Its aim is to expose student with knowledge and creative rationale of graphic design images/colors in building corporate identity of organizations.

AGD 3513 Reproduction – Graphic Design  
This course provides understanding  of all stages of the print production process starting from design process and print process. Learning this program will help student to gain their skill and confidence when sending a job to print.

AGD 3533 Advertising & Art Direction    
This course provides a survey of advertising principles from conception through production and places emphasis on creating an advertising idea for a product. Students learn how to develop and present  their ideas from thumbnail  to finish as well as executing  ideas and advertising messages through masterful art direction and effective copywriting.

AGD 3544 Film Graphics & 3D  
This course covers the understanding  and comprehension  of 3D animation  and design to its contribution  of 3D animation  production,  compositing  and understanding  of the digital media and graphics of 3D animation in video and film production. It will be a course structure to learn about 3D animation production  and film production  from pre-production,  production  and post production, both live and animated.

AGD 3554 Practical Training 
This course provides the introduction and fundamental  experiences toward the understanding of design  house  working  culture  and value,  standard  operating  procedure  (SOPs)  and team works in actual working environment.

AGD 3615 Final Project    
Here students will involve themselves in a professional manner in carrying out the work as their final folio. This will put students  in a par with the others  who a new to the field. Given  the diversity  of  their  specialization   in  graphic,  the  students  encouraged   demonstrating   their proficiency  through  the  work  they  create  as  the  basis  of  specific  subjects  that  have  been studied  and  this  may  lead  them  to  compete  in  the  future  later.  Students  are  given  the opportunity  to choose  the headline  in the making  of paper  work  and also  works  of graphic design that will be created.

Career Opportunities

•    Graphic Designer
•    Type Designer
•    Print Designer
•    Packaging Designer
•    Publication Designer
•    Branding & Identity Designer
•    Corporate Comm. Designer
•    In-House Design Consultant
•    Digital Printer
•    Event Designer

•    Exhibition Designer
•    Magazine Stylist
•    DTP Artist
•    Window Display Artist
•    Copywriter
•    Account Executive
•    Production Manager
•    Art Director
•    Design Director
•    Creative Director
•    Display Artist.

Expected Salary

• Public Sector: Basic starting monthly salary is around RM1800; plus allowances (e.g. housing, travel, entertainment) can total to a sum of RM 2600.
• Private Sector: the amount of basic starting monthly salary can vary from the above amount.
  However, the total amount of monthly salary earned (inclusive of allowance) is subjected to negotiation and which may be higher that the public sector

Source Universiti Selangor