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Course Fees and Duration

Course Duration:
Course Tuition Fees:
Course Miscellanous Fees:


Jalan Universiti
Location of Study:
Full Time/Part Time:
Part Time
Awarding University:
IACT College

Communication Dynamics

  Institution: IACT College

Field Of Study:
Mass Communication
Level Of Study:
Certificate / Professional Certificate
Course Subject:
Course Intake:

TAP (Training Academy for Professionals) is the newly branded training unit of IACT, an established and experienced training academy that offers corporate trainings and part time Professional Development Courses specialising in the area of Marketing, Advertising and Communications.

Advancement in the Marketing and Communications industry requires employees to be re-trained or re-skilled as traditional advertising and communications areas now require injection of ICT knowledge and industry-relevant courses to keep up with the times.

TAP’s Professional Development Courses are designed to meet the real needs of the industry. Whether it is to upgrade oneself or learn a new subject, TAP has lined up an array of courses that will enhance one’s knowledge and skills to help stay ahead of the competition.

TAP under IACT is a Human Resource Development Fund (HRDF) or Pembangunan Sumber Manusia Bhd (PSMB) Class A accredited training academy and as such, all our courses are HRDF-claimable under SBL schemes.

The Professional Development Courses offered by TAP are conducted on a part time basis and classes are held in the evenings.

This course is an introductory course in Communication Theory. Participants will be exposed to the
elements of the communication process, types of communication, models of communication and
development of mass media. Suitable for individuals and personnel who are keen to understand the communication process.


Upon completion of this course, participants will:

  • Have a good understanding of the communication process.
  • Understand the elements and types of communication.


  • Elements in Communication Process
  • Types of Communication
  • Interpersonal vs Mass Communication
  • Development of Mass Media
  • Mass Media Systems
  • The Communication Industry
  • The Media in Malaysia
  • Persuasive Communication
  • Effects of Mass Communication

Source: IACT College