COMMERCIAL PHOTOGRAPHY

  Institution: Alpha College

Learn the techniques practiced in the advertising industry to produce professional quality photographs for promotional collaterals and creatives.

This advanced course focuses on:

• studio photography including lighting and lighting effects
• techniques for promotional photography, portrait photography and fashion photography
• setting up a photography studio for your own business

WHO SHOULD ATTEND

This course is intended for designerswho wish to advance their knowledge of photography. Participants should have a basic understanding of photography and camera equipment along with working knowledge of Adobe Photoshop.

OBJECTIVES

This is an advanced photography course which exposes participants to the demands and techniques of commercial photography. Participant will learn how photography is used in the advertising industry and the photographic techniques employed.

TRAINING PROGRAMME OUTLINE

• Participants will be introduced to professional lighting techniques using studio lighting, strobes and accessories.
• Participants will explore how to produce different lighting effects for editorial portraiture and product photo assignments.
• Along with studio photography techniques, participants will be introduced to art direction and prop set up.
• Along with studio photography techniques, participants will be introduced to art direction and prop set up.

METHODOLOGY

Participants will be taught a professional approach to photo composition, lighting, balance and spatial relationship of subject matter. Participants will plan and execute commercial photography sessions involving editorial portraiture and ‘table-top’ shooting for advertising and promotional purposes.

Participants will be assigned short exercises to demonstrate their comprehension of key concepts. Participant work will be critiqued for execution and method of presentation.

Source: Alfa University