BA(HONS) IN TOURISM MANAGEMENT

  Institution: Asia Pacific University of Technology & Innovation (APU)

BA(HONS) IN TOURISM MANAGEMENT

This programme is specifically designed to provide:

• The knowledge and skills required for you to play a leading role in travel and tourism related service industries.
• A critical awareness of travel and tourism’s roles in business, the environment and sustainability.
• Advanced study of travel and tourism and facilitates progression, both academic and vocational, by means of developing your intellectual capabilities, knowledge, key personal and transferable skills and a capacity for independent and lifelong learning.
• Skills that will enable you to work across diverse sectors of the tourism industry.
• Modules to develop cultural skills, negotiation and communication skills, combined with the ability to develop and market a product; namely tourism.
• Improved employment opportunities in an industry that needs professionals with varied and developed skills.

What you will study

LEVEL 1

This is the same as Level 1 for the Services Management Programme so that you can sample the subject area before deciding whether or not a Programme in Tourism Management is right for you.

The Legal, Business Environment, and Computing and IT in the Workplace modules provide you with a context within which Business operates. The Business and Communications Skills module provides the skills and competence that will be used throughout the course.

You are introduced to the four principal functions of a business; Management, Marketing, People Management & Accounting. The importance of, and relevant skills for independent learning are also introduced. Introduction to Services Management builds on the earlier Introduction to Management by exploring the specific issues involved in
managing services. The module Introduction to Travel & Tourism provides the necessary pre-requisites for later modules.

Common Modules with BA (Hons) in Services Management

• Accounting Skills
• Business and Communication Skills
• Computing and IT in the Workplace
• Introduction to Management
• Introduction to Services Management
• Marketing
• People Management
• Quantitative Skills

Specialised Modules

• Introduction to Travel and Tourism Environment
• Legal Aspects in the Hospitality and Tourism Industry

In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.

LEVEL 2

Level 2 offers the general management course modules in organizational and customer issues and then provides modules which consider a variety of sectoral applications within Tourism Management e.g. Recreational Tourism, Sports Tourism, Urban & Rural Tourism, Visitor Attractions, etc. in which various business topics, techniques and
approaches are integrated.

Independent learning continues in all modules but is a particular focus and requirement in Research Methods.

You may, if you wish, take the option of a work placement before the start of Level 3.

Common Modules

• Creativity and Innovation
• Critical Thinking in Management
• Management Information Systems in Organisation
• Research Methods

Specialised Modules

• E-Tourism
• Geography of Travel and Tourism
• Managing Visitor Attraction
• Recreational Tourism
• Retail Travel Operations
• Sports Tourism
• Ticketing and Computer Reservation System
• Urban, Rural and Coastal Tourism

LEVEL 3

The emphasis here is on the strategic and marketing aspects together with environmental issues and a continuation of sectoral applications such as Sports Centre & Conferences, Exhibitions & Events.

The Project further develops your academic and practical aspects of your areas of study and reinforces your independent learning skills.

Common Modules

• Strategic Human Resource Management

Specialised Modules

• International Tourism Marketing
• Investigations in Tourism Management
• Meetings, Incentives, Conventions and Exhibitions
• Monitoring and Evaluation of Service Management
• Performance Management for the Tourism Industry
• Sports Centre Management
• Tourism Logistics
• Tourism Management Project
• Tourism Policy, Planning and Development
• Tourism Sustainability

CAREERS IN TOURISM MANAGEMENT

Any functional area of the tourism sector, including:

• Managing and supervising customer delivery in a travel agency
• Employment in tour operators, visitor centres, conference and event management
• Tourism Business Development and Marketing Manager
• Tourism Consultant
• Government Policy Officer on tourism issues
• Tourism Industry Development Manager
• Tourism-related Project Director/Coordinator
• Executive Director within the tourism industry

It could include employment in a wide range of tourist sectors e.g.:

• Leisure, recreation and sport
• History and heritage tourism
• Rural and City tourism
• Winter tourism
• Domestic and international tourism
• Pilgrimage
• Health tourism
• Inbound or outbound activity

Any functional area of both B2B and B2C services including:

• Banking, Insurance
• Franchising
• Travel and Tourism
• Real Estate
• Consultancy
• Education and training
• Entertainment
• Catering
• Leisure Industries
• Business Services
• Retail
• Social Services etc.

Source: Asia Pacific University