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Course Duration:
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Placing

Area:
Not provided
Location of Study:
Not provided
Full Time/Part Time:
Full Time
Awarding University:
Help University

Bachelor of Tourism Management (Hons)

  Institution: HELP University

Field Of Study:
Hotel, Food & Tourism
Level Of Study:
Undergraduate
Course Subject:
Tourism & Travel Management
Course Intake:
January, May, October

Tourism is the world’s biggest and fastest growing industry. The travel and hospitality industry constitutes 10% of the world’s GDP and is a major source of foreign exchange earnings and employment. The hospitality and tourism industries are very people oriented.

The HELP Bachelor of Tourism Management (Hons) program is designed to produce graduates with an in-depth grasp of concepts and perspectives in the tourism industry. It is industry focused so that graduates can function effectively as active professionals and are able to promote tourism at different levels – local and worldwide.

Subject Listing

Year 1

  • Financial Accounting
  • Management Accounting 1
  • Principles of Economics
  • Foreign Languages
  • Business Law
  • Principles of Management for Hospitality & Tourism
  • Principles of Marketing
  • Business Statistics
  • Social & Business Communication
  • Leadership & Life Skills

Year 2 & 3

  • Organisational Behaviour
  • Managing Human Resources
  • Introduction to Tourism and Travel Management
  • Hospitality Management
  • Technology Application
  • Tourism Operations
  • International Tourism
  • E-Tourism
  • Destination Marketing
  • Industry Placement Practicum
  • Graduation Project
  • Leadership and Management in the Hospitality Industry
  • Strategic Customer Care in Hospitality & Tourism
  • Sustainable Tourism Management
  • Contemporary Issues in Tourism Management

Electives

  • Financial Management
  • Asian Entrepreneurship & Innovation
  • Consumer Behaviour
  • Safety & First Aid
  • Managing People Across Cultures
  • Food & Beverage Management


A total of 4 electives must be taken over Year 2 and Year 3, of which one must be chosen from the Year 3 list.

Assessment:

Students are assessed continously through class quizzes, exams, assignments, case studies and group or individual projects throughout the program.

  • Continuous assessment approximately 40%
  • Written examination approximately 60%

Entry Requirements

  • HELP Foundation in Arts/ Foundation in Science
  • 2 STPM Principal / A-Level passes
  • 5Bs in Senior Middle 3 (UEC)
  • 5 CPU passes with a minimum average of 50%
  • 5 SAM/ TEE examination passes with a university aggregate of 50%
  • Equivalent qualification

and
3 SPM/ ‘O’ Level credits
and
a pass in Bahasa Melayu (for Malaysians only)
Intake

January, May, October each year